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January 6, 2009
The Honorable Hal Baldwin, Mayor of the City of Schertz
Council Member Mayor Pro Tem Michael Carpenter
Council Member John Trayhan
Council Member Tony Wilenchik
Council Member Jim Fowler
Council Member David Scagliola
City Manager Don Taylor
Assistant City Manager John Bierschwale
Assistant City Manager David Harris
RE: Economic Development Strategic Plan
Gentlemen,
When the review for the City of Schertz Strategic Plan came about two weeks ago, one of
the Council Members asked what the Economic Development Corporation had and how
it fit with the objectives of the City.
We have reviewed our strategic plan and have attached documents to reflect the current
direction the Economic Development Corporation is headed.
I have attached the Executive Summary and the implementation matrix from our plan and
the Council priorities listing for your review.
We will be open for any changes you want to make to these plans. The Economic
Development Department will not go forward with our update plan with T.I.P. Strategies
until the City has given us their approval.
Sincerely,
~ ~
Steven F. White George Antuna
President, Schertz Economic Development Corporation Executive Director
1400 Schertz Parkway .Schertz, Texas 78154 . www.schertzedc.com
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Goal One: Diversify the Economic Base
Strategy 1: Continue to Assess & Address Issues
Related to Business Recruitment, Retention, and
Expansion
Action A -Refine economic development roles and City Council October 2006 N/A
resource allocation
Action B -Develop and implement a Business ED October 2006 $4,000
Retention and Expansion (BRE) program Staff/Mayor
Action C -Survey businesses & programs that support
economic development initiatives Staff January 2007 $2,000
Action D -Continually assess and improve the punning/ED Ongoing N/A
development review process
Strategy 2: Create Business Product
Action A - Develop an Industrial Park on I-10 ED 2008 N/A
Action B - Develop ahigh-end business park ED 2006-2008 $200,000
Strategy 3: Recruit Retailers to Schertz
Action A -Analyze retail sectors that could flourish ED 2006-2007 $50,000
Action B -Recruit high-end ED 2006-2008 See Above
Goal Two: Improve the Quality of Place
Strategy 7: Foster Development of Recreational
Activities and Arts and Culture Programs
Action A -Continually assess and improve recreational City Council 2006-2008
needs of residents
Action B -Develop recreational facilities City Council 2006-2009 Bond Issue
.Strategy 2: Create an Entertainment District(s)
Action A -Encourage redevelopment of Main Street ED/Planning 2008 N/A
Action B -Develop and implement vision for ED/Planning 2007 $50,000
"Downtown"
Strategy 3: Develop Plan and Vision for Commuter Rail
Station
Action A -Understand commuter rail opportunities ED 2006-2007 N/A
Action B -Position commuter rail station and
surrounding areas as premier development ED/Planning 2008 N/A
opportunities
Strategy 4: Develop a Regional Healthcare Facility
Action A -Analyze the feasibility of a hospital in Schertz ED 2006-2007 N/A
Action B - Develop a hospital ED 2010 N/A
Goal Five: Establish and Improve Image
Strategy 1: Further Engage the Citizenry in Community
and Economic Development Efforts
Action A -Communicate community and economic ED 2006 WebPage
development activities and programs within Schertz Newsletter
Action B Utilize the youth and young professionals City Council 2006 Youth
as community spokespersons Commission
Strategy 2: > Develop and Implement an External
Marketing Campaign
Action A -Understand Target Industries ED 2006 Strat Plan
Action B -Develop and implement a public relations
campaign in the San Antonio region ED 2006-2007 $20,000
Action C -Develop and Distribute targeted marketing ED 2006-2007 $15,000
collateral
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