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02-22-2011 MinutesMINUTES REGULAR MEETING February 22, 2011 A Regular Meeting was held by the Schertz City Council of the City of Schertz, Texas, on February 22, 2011, at 5:00 p.m., in the Municipal Complex Council Chambers, 1400 Schertz Parkway, Building #4, Schertz, Texas. The following members present to -wit: Mayor Hal Baldwin Councilmember Jim Fowler Councilmember Cedric Edwards Mayor Pro -Tem Michael Carpenter Councilmember David Scagliola Staff Present: City Manager Don Taylor Assistant City Manager John Bierschwale Assistant City Manager David Harris City Secretary Brenda Dennis Deputy City Secretary Cynthia Raleigh Police Chief Steve Starr City Engineer Larry Dublin Councilmember George Antuna was absent CALL TO ORDER REGULAR MEETING Mayor Baldwin called the meeting to order at 5:05 p.m. INVOCATION AND PLEDGES OF ALLEGIANCE TO THE FLAGS OF THE UNITED STATES AND STATE OF TEXAS. Councilmember Fowler gave the invocation followed by the Pledges of Allegiance to the Flags of the United States and State of Texas. PRESENTATION: • Presentation, discussion, and possible action regarding the review and update of the City of Schertz Strategic Plan. (D. Harris) Mayor Baldwin recognized Assistant City Manager David Harris who updated City Council on the City's Strategic Plan. Mr. Harris reviewed the mission/goals and vision statement, which included: Mission / Goals — To ensure our community enjoys an exceptional quality of life and sustainable economic prosperity. Vision — To make Schertz the City of Choice: Goal #1 — Quality of Life -- Enhance /maintain safe, affordable, and prosperous Community. Goal #2 — Sustainable Economic Prosperity — Create /maintain a diverse, balanced, and interdependent economy. 02 -22 -2011 Minutes Goal ##3 — Effective Land Use ---- Balance /maintain green, commercial, and residential space throughout the City. Goal #4 — Regional/Intergovernmental Partnerships -- Create /maintain partnerships. Strengths such as residents, location, and City services were discussed. Challenges such as Federal and State Mandates, the economy, and infrastructure were reviewed. Opportunities of location, diversified economy, growing entertainment, and expanded public /private services were mentioned as well. The keys to the City's success include land use, economic development, and City services. Brand identity needs to be determined for the City. Assistant City Manager David Harris introduced Director of Media Services, Brad Bailey, who made a presentation regarding using technology for long term marketing for the City of Schertz. A marketing campaign for the City would include targeting specific types of tourists /visitors, drive people to parks and trails, be innovative, expand name recognition, and finally be a fiscally responsible plan. The target audience should be outdoor enthusiasts and technologically savvy individuals. Mr. Bailey presented several different tag line ideas. Mr. Bailey also mentioned the use of bar coding in and the use of them in the City. One of the ways to use these barcodes is through the use of a virtual trail system. Mr. Bailey introduced Parks and Recreation Director, George Logan who briefed the Council on the benefits of using a bar coding system for a virtual trail system. He suggested staff do a test run on the bar coding system during the Wilenchik Walk for Life, and do the kick off of the use of this system during the Doggie Dash. The bar coding system can be used for everything from explaining City services to schedule of event for special events within the City. Mr. Bailey introduced Myles Clauser, IT Director, who explained how the bar coding system works. He stated implementation costs for bar coding system including online web banners, new website (visitschertz.com), magazine ads, app development, barcode signs, design, and billboard were discussed and are estimated to be approximately $50,000. Mr. Clauser stated the campaign would accomplish targeting specific types of tourists, driving people to the parks and trails, innovation, expands name recognition, and doesn't break the bank. The target audience would be outdoor enthusiasts who are technologically savvy Mr. Bailey and Mr. Clauser addressed questions from Councihnembers. Councilmembers also offered their suggestions and comments on the project. Mr. Taylor requested that a second presentation be done on the bar coding system at another meeting that will detail cost, time frame, return on investment, cost savings and other issues allowing Council to have all of their questions answered at that tune. Councilmember Edwards also requested at that time information be 02 -22 -2011 Minutes Page - 2 - brought back to Council where these funds would be coming from since this was not a budgeted item. • Presentation and discussion and Council update regarding proposed bond projects. (L. Dublin) Mayor Baldwin recognized City Engineer Larry Dublin who provided a brief PowerPoint presentation covering proposed bond projects timeline and proposed Master Plan layout answering questions from Council. Mayor and Council expressed their concerns with the relocation the Playscape, and suggested ideas. Mr. Dublin stated that next week he will provide an updated layout plan. • Presentation briefing regarding the activities of the Police Department (Chief Starr) Mayor Baldwin recognized Police Chief Steve Starr who provided a brief PowerPoint presentation covering on -going activities and project of the Police Department. Chief Starr pointed out the success rate of the DWI convections. • Presentation and briefing on the Wilenchik Walk For Life (C. Raleigh) Mayor Baldwin recognized Deputy City Secretary Cynthia Raleigh, who provided a brief PowerPoint presentation covering the upcoming Wilenchik Walk for Life answering questions from Council. Hearing of Residents Mayor Baldwin recognized Boy Scout, Tim Peterson with Troop 51 who was present this evening. Mayor Baldwin recognized Ken Greenwald, 205 Westchester Drive, who briefed the Council on an article which recently appeared in the San Antonio Express News regarding the cost of LSTAR — San Antonio to Austin Railroad in the area. Mayor Baldwin recognized Larry Douglass, 1683 Fir Circle who spoke to the Council regarding signs and the sign ordinance. He mentioned that the ordinance was poorly written regarding the height requirements of multi- tenant signs along the IH35 Corridor, and requested that the sign ordinance be revisited and reviewed. Mayor Baldwin called for a brief recess at 7.05 pm Mayor Baldwin called the meeting back to order at 7.•21 pm Consent Agenda Items Mayor Baldwin stated that he had a request to have agenda items 1 and 2 put on consent, Council concurred. 1. Minutes - Consideration and/or action regarding the approval of the minutes of the regular meeting of February 15, 2011. 02 -22 -2011 Minutes Page -3- 4. Ordinance No. 11 -A -03 — Consideration and/or action approving an ordinance concerning the annexation of approximately, 2.6 +/- acres of land located South of Interstate 35 along the City's Northeastern Boundary, in Guadalupe County, Texas. Final Reading (M. Spain) Mayor Baldwin recognized Councilmember Cedric Edwards who moved, seconded by Councilmember Fowler to approve agenda items 1 and 2 as consent. The vote was unanimous. Motion Carried. Discussion and /or Action Items 4. Resolution No. 11 -R -08 — City Council Rules of Procedures — Consideration and/or action approving Resolution No. I1 -R -08 authorizing amended City Council Rules of Conduct and Procedures, and other matters in connection therewith. (M. Spain) Mayor Baldwin recognized Mayor Pro -Tern Carpenter who moved, seconded by Councilmember Fowler to postpone agenda item 3 (Resolution No. 11 -R -08) to the next available Council meeting to allow all Councilmembers to be present for the discussion. The vote was unanimous. Motion Carried. EXECUTIVE SESSION Called under Section 551.071 Texas Government Code Consultation with City Attorney regarding Litigation, pending litigation; Section 551.072 Texas Government Code — Deliberation regarding the purchase, exchange, sale, lease, or value of real property and Section 551.074 the appointment, employment, evaluation, reassignment, duties, discipline, or dismissal of the City Manager. Mayor Baldwin announced that Executive Session was not needed. RECONVENE TO REGULAR SESSION 4. Take any action deemed necessary as a result of the Executive Session. No action taken as Council did not meet. Requests and Announcements 5. Requests by Mayor and Councilmembers that items be placed on .a future City Council agenda. No items were requested. 6. Requests by Mayor and Councilmembers to City Manager and Staff for information. Mayor Baldwin recognized Councilmember Scagliola stated that he had received emails from the Church that has been renting space at the YMCA, stating they received a letter stating they could no longer use the facility. The pastor of the church has requested an extension to find another place to worship. City Manager Don Taylor recommended that 02 -22 -2011 Minutes Page - 4 - the City allow the church to continue to use the YMCA facilities until Council gets the details worked out. Mayor Baldwin recognized Mayor Pro -Tem Carpenter who inquired about the item of other ambulance companies working in the City. City Manager Don Taylor stated that he is working with EMS Director, Dudley Wait and will be providing a memo on this subject shortly to Council. 7. Announcements by Mayor and Councilmembers Mayor Baldwin reminded everyone of the Business Expo, Wednesday, March 23rd at the Live Oak Civic Center. 8. Announcements by City Manager Mayor Baldwin recognized City Manager Don Taylor who announced that interviews for the Economic Development Director are underway, and they should have a decision on the new director by next week. /_ \�I f11 i7��1►� 1�►t1 it As there was no further action, Mayor Baldwin ATTEST: ,~� 1. Br a Dennis, TRMC, C City Secretary 02 -22 -2011 Minutes Page - 5 - theMeeting at 7 :33 p.m. 1