02-22-2011 MinutesMINUTES
REGULAR MEETING
February 22, 2011
A Regular Meeting was held by the Schertz City Council of the City of Schertz, Texas, on
February 22, 2011, at 5:00 p.m., in the Municipal Complex Council Chambers, 1400 Schertz
Parkway, Building #4, Schertz, Texas. The following members present to -wit:
Mayor Hal Baldwin
Councilmember Jim Fowler
Councilmember Cedric Edwards
Mayor Pro -Tem Michael Carpenter
Councilmember David Scagliola
Staff Present: City Manager Don Taylor Assistant City Manager John Bierschwale
Assistant City Manager David Harris City Secretary Brenda Dennis
Deputy City Secretary Cynthia Raleigh Police Chief Steve Starr
City Engineer Larry Dublin
Councilmember George Antuna was absent
CALL TO ORDER REGULAR MEETING
Mayor Baldwin called the meeting to order at 5:05 p.m.
INVOCATION AND PLEDGES OF ALLEGIANCE TO THE FLAGS OF THE UNITED
STATES AND STATE OF TEXAS.
Councilmember Fowler gave the invocation followed by the Pledges of Allegiance to the Flags
of the United States and State of Texas.
PRESENTATION:
• Presentation, discussion, and possible action regarding the review and update of the City
of Schertz Strategic Plan. (D. Harris)
Mayor Baldwin recognized Assistant City Manager David Harris who updated City
Council on the City's Strategic Plan. Mr. Harris reviewed the mission/goals and vision
statement, which included:
Mission / Goals — To ensure our community enjoys an exceptional quality of
life and sustainable economic prosperity.
Vision — To make Schertz the City of Choice:
Goal #1 — Quality of Life -- Enhance /maintain safe, affordable, and prosperous
Community.
Goal #2 — Sustainable Economic Prosperity — Create /maintain a diverse,
balanced, and interdependent economy.
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Goal ##3 — Effective Land Use ---- Balance /maintain green, commercial, and
residential space throughout the City.
Goal #4 — Regional/Intergovernmental Partnerships -- Create /maintain
partnerships.
Strengths such as residents, location, and City services were discussed.
Challenges such as Federal and State Mandates, the economy, and infrastructure
were reviewed. Opportunities of location, diversified economy, growing
entertainment, and expanded public /private services were mentioned as well. The
keys to the City's success include land use, economic development, and City
services. Brand identity needs to be determined for the City.
Assistant City Manager David Harris introduced Director of Media Services, Brad
Bailey, who made a presentation regarding using technology for long term
marketing for the City of Schertz. A marketing campaign for the City would
include targeting specific types of tourists /visitors, drive people to parks and
trails, be innovative, expand name recognition, and finally be a fiscally
responsible plan. The target audience should be outdoor enthusiasts and
technologically savvy individuals. Mr. Bailey presented several different tag line
ideas. Mr. Bailey also mentioned the use of bar coding in and the use of them in
the City. One of the ways to use these barcodes is through the use of a virtual
trail system.
Mr. Bailey introduced Parks and Recreation Director, George Logan who briefed
the Council on the benefits of using a bar coding system for a virtual trail system.
He suggested staff do a test run on the bar coding system during the Wilenchik
Walk for Life, and do the kick off of the use of this system during the Doggie
Dash. The bar coding system can be used for everything from explaining City
services to schedule of event for special events within the City.
Mr. Bailey introduced Myles Clauser, IT Director, who explained how the bar
coding system works. He stated implementation costs for bar coding system
including online web banners, new website (visitschertz.com), magazine ads, app
development, barcode signs, design, and billboard were discussed and are
estimated to be approximately $50,000.
Mr. Clauser stated the campaign would accomplish targeting specific types of
tourists, driving people to the parks and trails, innovation, expands name
recognition, and doesn't break the bank. The target audience would be outdoor
enthusiasts who are technologically savvy
Mr. Bailey and Mr. Clauser addressed questions from Councihnembers.
Councilmembers also offered their suggestions and comments on the project.
Mr. Taylor requested that a second presentation be done on the bar coding system
at another meeting that will detail cost, time frame, return on investment, cost
savings and other issues allowing Council to have all of their questions answered
at that tune. Councilmember Edwards also requested at that time information be
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brought back to Council where these funds would be coming from since this was
not a budgeted item.
• Presentation and discussion and Council update regarding proposed bond projects. (L.
Dublin)
Mayor Baldwin recognized City Engineer Larry Dublin who provided a brief PowerPoint
presentation covering proposed bond projects timeline and proposed Master Plan layout
answering questions from Council. Mayor and Council expressed their concerns with the
relocation the Playscape, and suggested ideas. Mr. Dublin stated that next week he will
provide an updated layout plan.
• Presentation briefing regarding the activities of the Police Department (Chief Starr)
Mayor Baldwin recognized Police Chief Steve Starr who provided a brief PowerPoint
presentation covering on -going activities and project of the Police Department. Chief
Starr pointed out the success rate of the DWI convections.
• Presentation and briefing on the Wilenchik Walk For Life (C. Raleigh)
Mayor Baldwin recognized Deputy City Secretary Cynthia Raleigh, who provided a brief
PowerPoint presentation covering the upcoming Wilenchik Walk for Life answering
questions from Council.
Hearing of Residents
Mayor Baldwin recognized Boy Scout, Tim Peterson with Troop 51 who was present this
evening.
Mayor Baldwin recognized Ken Greenwald, 205 Westchester Drive, who briefed the
Council on an article which recently appeared in the San Antonio Express News
regarding the cost of LSTAR — San Antonio to Austin Railroad in the area.
Mayor Baldwin recognized Larry Douglass, 1683 Fir Circle who spoke to the Council
regarding signs and the sign ordinance. He mentioned that the ordinance was poorly
written regarding the height requirements of multi- tenant signs along the IH35 Corridor,
and requested that the sign ordinance be revisited and reviewed.
Mayor Baldwin called for a brief recess at 7.05 pm
Mayor Baldwin called the meeting back to order at 7.•21 pm
Consent Agenda Items
Mayor Baldwin stated that he had a request to have agenda items 1 and 2 put on consent, Council
concurred.
1. Minutes - Consideration and/or action regarding the approval of the minutes of the
regular meeting of February 15, 2011.
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4. Ordinance No. 11 -A -03 — Consideration and/or action approving an ordinance concerning
the annexation of approximately, 2.6 +/- acres of land located South of Interstate 35 along
the City's Northeastern Boundary, in Guadalupe County, Texas. Final Reading (M. Spain)
Mayor Baldwin recognized Councilmember Cedric Edwards who moved, seconded by
Councilmember Fowler to approve agenda items 1 and 2 as consent. The vote was
unanimous. Motion Carried.
Discussion and /or Action Items
4. Resolution No. 11 -R -08 — City Council Rules of Procedures — Consideration and/or
action approving Resolution No. I1 -R -08 authorizing amended City Council Rules of
Conduct and Procedures, and other matters in connection therewith. (M. Spain)
Mayor Baldwin recognized Mayor Pro -Tern Carpenter who moved, seconded by
Councilmember Fowler to postpone agenda item 3 (Resolution No. 11 -R -08) to the next
available Council meeting to allow all Councilmembers to be present for the discussion.
The vote was unanimous. Motion Carried.
EXECUTIVE SESSION
Called under Section 551.071 Texas Government Code Consultation with City Attorney
regarding Litigation, pending litigation; Section 551.072 Texas Government Code —
Deliberation regarding the purchase, exchange, sale, lease, or value of real property and
Section 551.074 the appointment, employment, evaluation, reassignment, duties, discipline,
or dismissal of the City Manager.
Mayor Baldwin announced that Executive Session was not needed.
RECONVENE TO REGULAR SESSION
4. Take any action deemed necessary as a result of the Executive Session.
No action taken as Council did not meet.
Requests and Announcements
5. Requests by Mayor and Councilmembers that items be placed on .a future City Council
agenda.
No items were requested.
6. Requests by Mayor and Councilmembers to City Manager and Staff for information.
Mayor Baldwin recognized Councilmember Scagliola stated that he had received emails
from the Church that has been renting space at the YMCA, stating they received a letter
stating they could no longer use the facility. The pastor of the church has requested an
extension to find another place to worship. City Manager Don Taylor recommended that
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the City allow the church to continue to use the YMCA facilities until Council gets the
details worked out.
Mayor Baldwin recognized Mayor Pro -Tem Carpenter who inquired about the item of other
ambulance companies working in the City. City Manager Don Taylor stated that he is
working with EMS Director, Dudley Wait and will be providing a memo on this subject
shortly to Council.
7. Announcements by Mayor and Councilmembers
Mayor Baldwin reminded everyone of the Business Expo, Wednesday, March 23rd at the
Live Oak Civic Center.
8. Announcements by City Manager
Mayor Baldwin recognized City Manager Don Taylor who announced that interviews for
the Economic Development Director are underway, and they should have a decision on
the new director by next week.
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As there was no further action, Mayor Baldwin
ATTEST:
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Br a Dennis, TRMC, C City Secretary
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theMeeting at 7 :33 p.m.
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