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MINUTES
STRATEGIC PLANNING SESSION
JANUARY 31, 2006
The Schertz City Council convened in Strategic Planning Session on Tuesday,
January 31, 2006 at 7:00 p.m. in the Council Chambers Conference Room, 1400
Schertz Parkway Building #4, Schertz, Texas. The following members were present:
Mayor Hal Baldwin presiding, Council Members Carl Douglas, John Trayhan,
Reginna Agee, Tony Wilenchik and Michael Carpenter. Also present were City
Manager, Don Taylor, Assistant City Manager John Bierschwale, and Deputy City
Secretary Mary Ybarra.
#1 CALL TO ORDER
Mayor Baldwin called the meeting to order at 7 :00 p.m.
#2 STRATEGIC PLANNING SESSION
A) Public Park System-Gail Douglas
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Gail Douglas, Community Service Director gave a short history relative to the parks
department that had been maintained by public works department until 2002. There were
no recreational programs offered, however the City cooperated with the Buffalo Valley
Youth Association (BVY A) in form of contracting, providing organized youth
recreation. To this day the association is currently intact. In 2002 the City hired a parks
and recreational director, who initiated some recreational programs and renovations,
unfortunately that only last a few months. As a result, in the fall of 2002, the position of
Community Services Director was established, and for the last three years the focus has
been safety issues (all parks), new pool facility, develop and maintain all current parks,
and begin work on planning, and implementation of a 60-acre facility behind the
municipal complex.
The vision for the next (5) five years is to continue maintaining all current park facilities
and achieve the following:
2006
D Completion of master plan/list goals and objectives
D Form Parks/Recreation Advisory Board
D Free parks person for use in maintenance of ball fields.
D Examine current ordinances
D Apply for Texas Parks and Wildlife grant (July)
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Cost
Current Budget
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2007
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D Hire Parks/Recreation Manager
D Implementation of minimum standards plan
D Add one truck to the parks fleet
D Add one zero radius mower
$48,000
$25,000
$26,000
$ 7,500
Total
$58,500
2008
D Hire events Manager
D Continue minimum standards plan
$48,000
$25,000
Total
$73,000
09/010
Development of the Schertz southern area and addition of a 70-arce recreational facility
will initiate the following:
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D Addition of2-Park Workers
D Crew Cab Truck
D An additional zero radius mower
D Park equipment
$56,000
$35,000
$ 8,000
$50,000
Total
$119,030
Ms. Douglas recommends the equipment cost be included in yearly budget that would
add or replace (park) playground and equipment. She believes parkland dedication fees,
should be utilized to purchase parkland. With donation of acreage (77 acres) and the
city's (60 acres) facility being developed to serve the central area, the only area not
having a large facility would be the northern area. She believes that in the next five years
the city would need to seek and purchase acreage or encourage future development to
donate usable acreage.
At this time, a slide presentation was shown detailing the City of Schertz Parks,
Recreational and Open Space Master Plan, and a short explanation on each was given on
the following:
D Public Involvement
D Existing park inventory-covered all parks within the City.
D Needs assessment-determined by survey
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D Establish standard/guidelines-by survey
D Recommendation/priorities-by survey findings
D Implementation and action plan-summary identifying preliminary phasing plan
with associated costs/recreational amenities.
Council thanked Ms. Douglas for her presentation.
B) Economic Development-Amy Madison
Amy Madison, Economic Development Director explained that the City has been
working since August of last year, going out for RFP's, which resulted in contract with
T.I.P Strategies. The plan consists of two major parts: strategic planning and marketing
plan. A portion of the contract is being paid by this year's budget and the remainder will
be paid out of next year's budget. The City has been working with several commissions
as well as outside organization, workforce professionals, etc. to develop an executive
board.
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At this time, slide presentation was introduced and covered the following strategic
planning issues and the establishment of a mission statement:
D ED Plan elements
D Marketing Plan elements
D Focus on CEDS update
D Strengths
D Weaknesses
D Threats
D Opportunities
D Economic Development Goals
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At this time, Tom Stellman, TIP Strategies President gave a short briefing on Economic
Development Goals and Target Industries implementation, and covered the following:
D Diversify economic base
D Improve quality of place
D Enhance education and workforce
D Foster entrepreneurship
D Improve image
D Target Industries that include:
Advanced materials
Healthcare
Pharmaceuticals
Information & Teleservices
Logistics/distribution
Business & professional services
High-tech Manufacturing
Retail/Entertainment
Talent
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D State of the Industry
D Developer/Realtor Feedback
D Incentive Program/Incentive Comparison
D Economic Development Sales Tax
D Organizational Realignment
D Opportunities to projects
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Next steps would include the following:
D CouncillSEDC Meeting
D CEDS draft to committee
D CEDS review meeting
D Final presentation to City Council
D Finalize web page and marketing materials
Ms. Madison went on to say that she is before Council this evening with a strategic plan,
have asked for no money, no specific projects, still trying to define, and really on hold
waiting to feed into whatever Council decides to do.
In conclusion, Ms. Madison reported on the Mid-Cities Business Park project, a
development of a new industrial park. The following were points of discussion:
D Preliminary design focuses on road alignment (Lookout Road and Schertz
Parkway), etc.
D Focus on development of a Public Improvement District (PID).
D Assess district relative to drainage issues.
D Partner with the City of Selma in the proposed project
D Continuity to the area
D Planned Unit Development- basic control
D Property value assessment
D SEDC- fronting jump-start money covering engineering and legal fees).
Preliminary amount of $200,000 to $300,000. Temporary investment would a big
payback.
D Reimbursement from PID.
D Proposal from SEDC to City Council and Selma City Council m form of
Resolution at a later date.
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#3 ADJOURNMENT
Mayor Baldwin adjourned the meeting at 9:04 p.m.
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Hal Baldwl , Mayor
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ATTEST:
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M~~emry
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