ccsps 07-28-01
STRATEGIC PLANNING SESSION
JULY 28, 2001
The Schertz City Council held a Strategic Planning Session on Saturday, July 28, 2001 at
8:30am in the GVEC Conference Room, 908 Curtiss Ave., Schertz, Texas. Those present
were as follows: Mayor Hal Baldwin; Councilmembers Norma Head, Reginna Agee, Tim
Swinney, Billy Pitts, and Ken Greenwald. Also present were City Manager Dewey P.
Cashwell Jr., Assistant City Manager Steve Simonson, Public Information Officer Amy
Madison, and City Manager Secretary Dolores Butler.
Mr. Cashwell welcomed everyone to the second Strategic Planning Session. He then
reminded everyone that this meeting is very flexible in the respect that Council can pick
and choose the amount of time that they want to spend on an item and they can rearrange
the agenda items in any manner see fit. At this time Mr. Cashwell introduced Bob Orr,
today's facilitator.
Mr. Orr stated the desired outcomes as follows:
. Six months to accomplish end of means
. Need to be specific re: action steps
. Re-establish priorities
. Set some 3-5 year goals: medium term
. Set some 1-2 year goals: action plan
Mr. Orr stated he would like to do the City Manager's evaluation at the end of the day
when they will have a clearer idea of what the expectations of the City Manager are for
the next couple of years.
Mr. Orr set the following ground rules for Saturday's Session
1. Be open
2. Be honest
3. Be open-minded
4. Have positive attitude
5. Creativity
6. R.;.~p';'v; for other opinions
7. Synergy
He then briefly talked about effective teamwork, what needs to be done to achieve it and
then he gave an example of lack of teamwork and what happens to people when they
don't communicate. Mr. Orr commented that differences should unite each other, a good
team will have differences.
Mr. Orr asked that everyone get their priority list out and look at it. He then asked if
these are still going to be the top priorities in three to five years and are they in the right
order.
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After much discussion, the priorities were decided as follows:
l.storm water run-off
a) Drainage strategy and funding source a big issue
b) Pieces of drainage channels are not innerconnnected
c) Impact drainage fee Run-off fee on water bill
d) Develvpm';'~; caused drainage problems
e) Engineering standards required
t) Charge developer Impact fee
g) Geographic Information Systems (GIS)
2. Recreational Facilities and Programs
3. Technology
4. Economic Development
5. City StaffPositions/Employees
6. Regional approach to Problem Solving
7. Pursuit of Grants
8. Explore Public-Private Partnerships
Mr. Pitts commented that Schertz already has the reputation of being leaders in a regional
and governmental capacity. He felt that drainage in general does not start and stop at the
City limits.
Mr. Pitts felt that Priority five (city staff positions/employees) should come before
priority three (technology).
Mr. Swinney felt that proper compensation for employees is critical.
Mayor Baldwin asked if its possible that there are two types of priorities here-public and
private. Public being such things as-drainage, recreational facilities. Private being
compensation for employees, technology, etc.
It was noted that priorities one through five are more goals and action plans and seven
and eight are more how to items.
It was suggested that a priority nine be added: communication. Mr. Orr stated he would
add Communication in with number six (Regional Approach to Problem Solving).
Mr. Orr started with priority one and asked everyone to come up with 3-5 year goals.
STORM WATER RUN-OFF (priority One)
1-2 year goals
. West DietzJInner City drainage plan (hoping for FEMA three million, City would
match one million)
. Storm water fee (A) Water fee (8) Developer Fee
. Railroad Bridge CalculationsIPlan (Ford Engineering Numbers)
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5 year goals
. Beck Street drainage channel
. School drainage (new athletic complex)
. FM3009/ Apartment complex
. Railroad Bridge widening - Cibolo Creek
. Cibolo Creek Drainage/Flood Plan (A) ComaI County (B) Garden Ridge (C) Selma
(D) Bexar County (E) Corporation of engineers (F) Cibolo (G) recreation use
10 year goal
. Ford engineering to provide estimate for drainage plan.
RECREATIONAL FACILITIES AND PROGRAMS (Priority Two)
1 year goal
. Director of Services- Hire to acquire and develop land for leisure use
. Assemble and promote passage ofleisure services bond package
3 year goal
. Community recreation facility (multi-use facility) to support diverse programs -
fitness facility element
5year goals
. Develop a regional Eco-tourism area
. Tournament sports facilities
. Public/private partnerships
. Develop drive-in! Pecan Grove as park facility
. Develop capability and facilities for special events
. YMCANWCA
COMMUNICATIONS
. Message of the day
. Annual meeting prior to budget
ory STAFF POSITIONSIEMPLOYEES (Priority five)
1 year goals
. Reduce turnover to not more than 30%
. Create Human Resource function with assistant
~ Dewwporiemationandexitsurvey
b) Employee handbook
c) Achieve cvu.p..:itive, affordable health care plan
. Re-organize for efficiency and effectiveness
. P.vuov,e career/professional development (eligibility criteria for tuition assistance)
. Provide adequate compensation package to competitive market
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3-5 year goals
. Fully competitive compensation package for 85% of employees
. Annual turnover not more than 15%
. Maintain leadership roles in Interlocal organizations
. Maintain and enhance retirement planning
EVALUATION OF CITY MANAGER
. Develop evaluation document
. High quality two way communication between staff, public, and council
. Day to day operation
. Leader with ideas and creativity empowers staff
. How well the City is run
. Implements strategic and tactical plans
. Financial/fiscal management
. Market and performance
TECHNOLOGY (priority three)
1 year goals
. City Hall and Public Works-fiber connections
. Audio/visual council chambers- internet connection
2 year goals
. Water meter reading automatic
. Courts-warrants automatic
. City-internet-email
. Student interns-web page, applications, etc.
. Begin review of CAFM system
. Optical disk storage-paper records storage
. Laptops-public safety-EMS-Police
3-5 year goals
. Fully automatic water meter reading
. Information KIOSKS throughout City
. Implement computer CAFM system
. Ongoing intern program
. E-commerce implementation
. Meet public safety needs
. Software upgrades/replacements
. Training modules
. Additional information Technology staff as required
. Link to CJ system
. Upgrade software
. Increase technical training
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ECONOMIC DEVELOPMENT
1 year goals
. Full time Economic Development coordinator
. Approach San Antonio to equalize ETJ
. Determine/establish service providers RAFB to IH-lO
5 year goals
. Sewer to center ofIH-35
. Public/Private partnership for sports complex
. Freeway Manor Industrial Park
10 year goal
. Sewer to south ofRAFB
It was noted that some ofthe one year goals could be attainable by the fiscal year.
There not being any further business to discuss, the meeting was adjourned at 3:30pm.
Mayor, City of Schertz, Texas
ATTEST:
Deputy City Secretary, City of Schertz
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