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08-12-2010 MinutesSSCCIH[lC]RZ"]C7L ECONOMIC I~EVELOPMENl° MINUTES REGU)•.A_It CALLED MEETING The City of Schertz Economic Development Corporation (EDC) Board of Directors net £or its regular meetictg on Thursday, Aug-nst 12, 2010 at S:DO pm. in the City Council Chambers, 140© Schertz Parl~vay, Schertz, Texas. Rol! Call: Board of Directors: Steve ~ylltite, President Harty Whitney, Vice President t~ngelista Kiser, Ph.D. Tim Brown Roy Richard, Esq. Jitn Fowler Others Presettt: Mr. Klaus ~Veiswurtn 14Is. Robert Brockman IvIs.lliaggie Titterington i11r. Richard Oziewit City Staff Jeff Jewell, EDC Director Erin i~iatlock, EDC Specialist Jutta Jacobs, Administrative.t~ssistant l~Ir. Juan Santoya, Finance Director 1. Call to order. President called the meeting to order at approximately 5:01 p.m. 2. Public comment. Ms. Maggie.Titterington/President of the Schertz Chamber of Commerce introduced Herself to the Board and invited their to visit the Chamber. The EDC eanrrot discuss any presented issue, not may arty actiart be takers on arty issues at this time (Attorney Gerletal Opinion JC-01G9). Comtrzents ate limited to (3) minutes, and this time is trot ttarisietable. President moved to discuss Agenda Item No. 10 to accommodate A~Ir. 1Veiswurm's request due to a press of tune with other commitments. 10. Discussion of a possible initiative to construct a truck staging area in Tri-County Business Park i]7x. Jewell briefly explained to the Board that t}us issue lead been brought in to the EDC's attention by the Chamber of Commerce President, whom is requesting assistance in addressing and finding solutions to the random parking, and truck/trailers overnight stays throughout the Tr[ County Business Park. i]~Ir. ~Veiswurm addressed the Board to express las disappointment and concerns with potential loss of property value and the hazardous trend that is taken place by allowing trucks to park alongside the streets at dap and night hours at the Business Park. The Board held a discussion and proposed to further investigate and conduct research to find the root of the problem and come up with solutions that may be legally supported by Qie I:DC's mission. In the meantime, the Board will seek direction from City Council 3. Approval of meeting ntiuutes fxoni Juue 10, 2010 regular meeting and June 22, 2010 special called meetitzg. A motion to approve die Regular l~feeting l~fututes from June 10, 2010 and the Special Called ibieeting ll~iinutes from June 22, 2Q10 zvas made by Ms. Kiser. Seconded by Mr. \~liitiiey, Mot[on assed ~uzazun ~iously. 4. Update from City Finance Director oil Monthly )?inancial Reports. Mr. Juan Santoya, l~'lnance Director, rendered a briefing and answered questions regarding the Financial Reports submitted in fire Board's Packet for prior review. The Board held a discussion. No action vas taken. 5. Public Heating, Discussion and Action approving expeztditi~res of up to $25,000 for retail recrtiitnxent purposes. l~lr. Jewell briefed the Board on the benefits to partner with other lbfetrocom Cities as a joint ventrire to lire Btu:ton Marketing Planning to conduct business site analytics. Button is a top quality data research premise that specializes in assisting their clients to accuratelj= identify qualified customers. Under dis agxeeme3it, the SEDC's shared fee for one site analytics will be at a cost of X25,000.00 and ~~10,000.00 per each future site. The Board Held a discussion. Tlie President of the Board opened the Public Hearing at approxiznatcly 5:34 p.m and read the Following caption: Resolution by the City of Schertz Economic Development Corporation authorizing expenditures For rarketing the clip to prospective retail establislunents and the execution of contracts in furtherance thereof, and other matters in connection therewith. l1~Ir. Bxoekinan recalled that dze hvo previous public meetings listed a tlrru date for ills project and asked for clarification on what was die duu date for this project, Mr. Jewell responded that the previous meetings referred to izvo separate projects with separate entities. This particular venture is set in increments ziot to exceed X25,000.00 by Sept. 2011 and it could potentially become an ongoing task. The President concluded the Public Hearing at appxoxiinately 5:37 p.m. The Board took a vote to approve expenditures of up to X25,000.00 For retail recruitment purposes and it passed utaat-imoiisly G. Discussion and action approving a Jaint Marketing Agreement Rrith the Seguin Economic Development Corporation, The Greater New Braunfels Chamber of Commerce, Inc, anti the City of Schectz Economic Development Mfr. Jewell slatted ills briefing of this item by clarifying that `BuildNB.Org" is the umbrella organization that handles all the marketing for fire City of Ne~v Braunfels. The Resolution for this agreement turned in fox approval of this item reflects `But1dNB,Org". He proceeded to brief the Board on the details of this regional marketing agreement and die benefits of partnering with the City of Seguin and I~3ew Braunfels on this venture, k-fr. Jewell further explained that die main goal for dis marketing strategy is to portrait die entire area as one region for economic growth and development. Companies don't look at particular cities but look at entire areas For labor and development Tlie City of Schertz will leverage use of its membership with Texas One Alliance (~lO,OQQ.00 members}u~}. T7ze pattnetsl~[p will split up cost (approximately $34,OOQ.QO each) and attendance to all the trade shows and events and will provide equal exposure to all three cities at all events. He moved to discuss the budgets presented on the Board Packets. Legal counsel advised die Staff to draft a comprehensive marketing budget for die next fiscal year that allows the ability of entering into contract agreements without seeking individual approval for each marketing project. The SEDC currently has a line budget allocation of ~GQ,000.OQ with the intention of only expending up to ~50,QOO.OQ to cover marketing expenditures for the fiscal year of 2011. There are two parts of the approval process for this agenda item: dze fast part is to approve the inter-local agreement for voluntary participation on dis association, Tlie second part is to approve a budget item that will be incurred h~ later wide die following breakdown: ~24,OOO.QO for direct marketing cost associated ~vidi die voluntary cities Partnership, ~10,000.QO for training and travel, and $26,OOQ.00 for additional marketing. A motion to approve a Joint 14tarketing Agreement with txe Seguui Economic Development Corporation, ~1~e Greater New Braunfels Chamber of Commerce, Inc. and tie City of Schertz Eeonoznic Development was made by l~Lr. Brown. Seconded by Mrs. Kiser, 1~lorion passed unaiiimousIy. 7. Public Hearing, Discussion and Action approving expenditures of up to $5fl,000 for marlretiug and promotional purposes through September 3D, 2011 President ~~iute opened t~is item for Public Hearing at approximately G:10 pm and read tie following caption: Resolution by the City of Schertz Economic Development Corporation approving a joi~it marketing agreement, authorizing the execution of contracts in furtherance thereof and tie fiinding of tie Corporation's participation taerein, and other matters in co~inection Herewith. 'T`here being no co~ncnents fxofn tie public, tie President closed floe Public Hearing at approximately G:11pm. 14r. Jewell explained how the fimding world be appropriated amongst tie different marketing activities of the economic development alliance tivith 1\Tew Braunfels, Schertz and Seguirx, The expenditure would also fund marketing related efforts through tie end of I{I' 2011 fox tie City of Schertz oirly. A motion to approve expenditures of up to X50,000 for marketing and promotional purposes tlitough September 30, 2011 was made by I1~Ir. Brown. Seconded by Mrs. Kiser. 114otion passed unaiwnously, S. Public Hearing, Discussion and Action approving expeuditl~tes of i:p to X312,000 to assist the city iu funding the Gateway Planning agreeme~xt tlirougly September 30, 2011 for the IH35/1H10 iuitative President flute opened tux item for Public Hearing at approximately G:30 pm and read the following caption: Resolution by the City of Schertz Economic Development Corporation authorizing expenditures found by the board of directors of the corporation to proiuote new or expanded business development and the execution of contracts i!r furtherance tlxereof, and otter matters in connection therewith. l~Ix. Brockman asked if other cities had conducted sicniiar planning efforts. lTr. Jewell said that a private development group had led the effort with the company's simi]ar project in San Antofuo, but that other cities were looking to create plans similar to the one being proposed. `I1ie President closed the Public Hearing at approximately G:34 pm. The Board discussed the implications of funding the project trough the end of fiscal year 2012 and concluded that trey needed more uiformation about tl~e project. They asked that more information about the potential impact of such a project be provided before they wotild vote to approve rte expenditure. President [Mute asked for a motion to approve. No Director provided a motion and na action was taken. 9. Discussion and action adopting the City of Schertz Economic Development Corporation's budget for fiscal years 201D-2D11 Director Richard asked if the SEDC's presented budget included tie Gateway Plantung expenditures and l~Ir. Jejvell responded trot the new budget lead allocated fnoney £or tie planning effort. A n;orlon to disapprove the City of Schertz Economic Development Corporation's budget for fiscal years 2010-2011 was made by it-Tr. Richard. Mr. Brown seconded.11-lotion passed unanimousi~ 10. Director's Report Mr. Jewell delivered tie Director's report to the board. 11. Requests by Board members that items ate placed on a fithtte SEDC agenda 12. Requests by Board members to Director and Staff for irifotrziation ADJOURNMENT As there n~as no ~rtlzer action, President White adjourned rite meeting at 6:45 p.m. ATTEST; ~\ ~~~ ~ ~ Steve White, President