The URL can be used to link to this page

2011 Strategic Plan îðïï ÞÎ×ÍÛOÑúßÍÍÑÝ×ßÌÛÍ Ö«²»ïôîðïï Ý·¬§±ºÍ½¸»®¬¦ Í¬®¿¬»¹·½Ð´¿²²·²¹Ó»»¬·²¹ Ö«²»ïôîðïï Ð¿®¬·½·°¿²¬ Ó¿§±®Ø¿´Þ¿´¼©·² Ý±«²½·´³»³¾»®Ü¿ª·¼Í½¿¹´·±´¿ Ý±«²½·´³»³¾»®Ö·³Ú±©´»® Ý±«²½·´³»³¾»®Ù»±®¹»ß²¬«²¿ Ý±«²½·´³»³¾»®Ý»¼®·½Û¼©¿®¼ Ý±«²½·´³»³¾»®Ó·½¸¿»´Ý¿®°»²¬»® Ý·¬§Ó¿²¿¹»®Ö±¸²Õ»»´ ß·¬¿²¬Ý·¬§Ó¿²¿¹»®Ö±¸²Þ·»®½¸©¿´» ß·¬¿²¬Ý·¬§Ó¿²¿¹»®Ü¿ª·¼Ø¿®®· ß·¬¿²¬¬±¬¸»Ý·¬§Ó¿²¿¹»®Þ±¾Ý¿²¬« Ú¿½·´·¬¿¬±®æÓ¿®§ÛòÞ®·»/± ß´»¨¿²¼»®ÛòÞ®·»/± 2 Ó×ÍÍ×ÑÒ øÉ¸§¼±©»»¨·¬á÷ Community. Service. Opportunity. Ê×Í×ÑÒ øÉ¸»®»¼±©»©¿²¬¬±¹±á÷ To be the premier city in the region in quality of life and sustainable economic prosperity. Ù±¿´ øØ±©¿®»©»¹±·²¹¬±¹»¬¬¸»®»á÷ 1. Quality of Life 2. Sustainable Economic Prosperity 3. Effective Land Use 4. Regional Collaboration and Intergovernmental Cooperation 3 Ù±¿´ Goal 1 ? Quality of Life: Enhance and protect the quality of life that Schertz embodies by maintaining a safe, affordable, civically engaged and economically viable community. Create a customer service-driven environment Develop and provide cultural enhancement environment by pursuing fine art opportunities, & community activities that reflect tradition Develop community gathering points Create a sense of community pride by communicating accomplishments to the public & developing a brand representative of Schertz Demonstrate altruistic behavior Repurpose 1120; relocate activities Goal 2 ? Sustainable Economic Prosperity: Create a diverse, sustainable economic model which fosters a balanced and interdependent commercial and residential tax base while proactively engaging in new business attraction. Identify and attract desirable quality jobs that are complementary to the resident base High-skill blue collar, white collar, & professional jobs Target quality economic development projects while maintaining exceptional quality of life Create funds for strategic business development Phase in maximizing economic development funds to coincide with retirement of debt on Bond Issue at the end of 8 years Remove use of economic development funds for maintenance and operations Create opportunity to achieve incremental growth in sales tax of 6% annually Goal 3 ? Effective Land Use:Provideviable and appropriate green space equitably distributed throughout the City and preserve the separation of residential and commercial activity. Review & update Parks Master Plan to adequately address green space goals Develop compatible land use policies to enhance economic development Provide strategic direction for development of desirable housing investment Develop golf course options Strategize for an investment in underdeveloped areas of the City Create a Development District including rezoning of Main Street Continue Gateway plans for northern/southern sectors of Schertz (North~between I-35 and FM 2252; South~between FM 78 and I-10) Continue UDC amendment process 4 Goal 4 ? Regional Collaboration and Intergovernmental Cooperation: Continue to engage in and develop new opportunities of regional partnerships which are mutually beneficial to the residents of Schertz and of neighboring communities. Continue to develop plans that effectively support the water needs of the region Apply available resource capacity to subscriber services to maximize a return on investment Consider the regional role of EMS Form a regional task group to address FEMA/Flood Plain issues Effectively communicate accomplishments to the region Support Randolph Air Force Base Develop reciprocal programs & sponsorships Identify sponsorship opportunities with the Schertz Chamber of Commerce 5 Í¬®»²¹¬¸ Location Safe community Low tax rate City services Civic engagement Quality of life Schools Recreation opportunities Growth potential Ñ°°±®¬«²·¬·» Departure point for regional attractions Lodging for Region Destination niche Access/Availability Family Friendly Utilization of Visitor Center Family Entertainment Complex Soccer Field Complex build-out Build Pipeline for soccer expertise Critical Mass of Medical Offices Capitalize on growing concentration of healthcare practitioners ?Boutique? Hospital Senior Markets/Continuous Care Acquisition of additional parkland Drainage area for development of a recreational activity Public/Private Transportation Circulator System Casino Gambling/Retama Park Relocation of Business from California & Mexico Ì¸®»¿¬ Flood Plain Requirements (FEMA, Insurance) Economy/State & Federal Deficits State & Federal Mandates Affordable Housing Area Foreclosures Regional Growth Traffic ? No mass transit circulator Retama/Casino Gambling 6 Õ»§Í«½½»Ú¿½¬±®É¸¿¬©·´´·¬¬¿µ»¬±«½½»»¼á Land use Separation of commercial from residential through zoning Not becoming land locked (Clear annexation plan) Sustainable Growth (Revenues outpace expenses) Balanced tax base: commercial vs. residential Strategy for undeveloped/underdeveloped areas Economic Development Balanced tax base Fund for new business attraction Type of growth identified Brand identity for City of Schertz Postal designation of Schertz, Texas City Services Continued investment in best equipment Continued attraction of regional subscribers services to help cover fixed cost of providing service to Schertz residents Continued investment and coordination of recreational initiatives Continued partnerships in the community which energizes volunteerism and identifies champions for special initiatives Special events and community celebrations Special arts and cultural niches Regional cooperation and collaboration with ?sister? cities Tool Box Zoning Transportation Planning/Thoroughfare Plan Unified Development Code Annexation Plan Funds for Economic Development ?Schertz: Community. Service. Opportunity.? 7