05-09-2017 AMENDED Agenda with backup MEETING AGENDA
City Council
REGULAR SESSION CITY COUNCIL
May 9, 2017
HAL BALDWIN MUNICIPAL COMPLEX COUNCIL CHAMBERS
1400 SCHERTZ PARKWAY BUILDING #4
SCHERTZ, TEXAS 78154
05-09-17 Council Agenda
Policy Values
Safe Community
Essential Services
High Quality of Life
Attractive Community
Economic Prosperity
Fiscally Sustainable
AMENDED AGENDA
TUESDAY, MAY 9, 2017 AT 6:00 P.M.
Call to order – Regular Session
Opening Prayer and Pledges of Allegiance to the Flags of the United States and State of
Texas. (Councilmember Thompson)
City Events and Announcements
• Announcements of upcoming City Events (B. James/D. Wait/S. Gonzalez)
• Announcements and recognitions by City Manager (B. James)
Hearing of Residents
This time is set aside for any person who wishes to address the City Council. Each person should
fill out the speaker’s register prior to the meeting. Presentations should be limited to no more
than 3 minutes.
All remarks shall be addressed to the Council as a body, and not to any individual member
thereof. Any person making personal, impertinent, or slanderous remarks while addressing
the Council may be requested to leave the meeting.
Discussion by the Council of any item not on the agenda shall be limited to statements of specific
factual information given in response to any inquiry, a recitation of existing policy in response to
an inquiry, and/or a proposal to place the item on a future agenda. The presiding officer, during
the Hearing of Residents portion of the agenda, will call on those persons who have signed up to
speak in the order they have registered.
05-09-2017 City Council Agenda Page - 2 -
Presentation
• Presentation regarding the Hal Baldwin Scholarship Award Recommendations. (B.
James/S. Gonzalez)
• Presentation by DXE Medical – AED Donation to BVYA (D. Wait/J. Mabbitt/K. Burnam)
Consent Agenda Items
The Consent Agenda is considered self-explanatory and will be enacted by the Council with one
motion. There will be no separate discussion of these items unless they are removed from the
Consent Agenda upon the request of the Mayor or a Councilmember.
1. Minutes –Approval of the minutes of the Regular Meeting of May 2, 2017. (J. Kessel/B.
Dennis)
2. Boards, Commissions and Committee Member Appointments – Consideration and/or
action regarding the appointment of Mr. John Baker as a regular member to the Historical
Preservation Committee. (B. Dennis/Mayor/Council)
Roll Call Vote Confirmation
Requests and Announcements
3. Announcements by City Manager.
4. Council members to request that items be placed on a future agenda. No discussion
of the merits of the item may be taken at this time. Should a Council Member oppose
placement of the requested item on a future agenda, the Mayor, without allowing
discussion, shall ask for the consensus of the other City Council members to place or
not place the item on a future agenda.
5. Announcements by Mayor and Councilmembers
• City and community events attended and to be attended
• City Council Committee and Liaison Assignments (see assignments below)
• Continuing education events attended and to be attended
• Recognition of actions by City employees
• Recognition of actions by community volunteers
6. Information available in City Council Packets - NO DISCUSSION TO OCCUR
• Update regarding the Woman Hollering Creek Sewer Project. (B. James/K.
Woodlee)
Adjournment
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CERTIFICATION
I, DONNA SCHMOEKEL, DEPUTY CITY SECRETARY OF THE CITY OF SCHERTZ,
TEXAS, DO HEREBY CERTIFY THAT THE ABOVE AGENDA WAS PREPARED AND
POSTED ON THE OFFICIAL BULLETIN BOARDS ON THIS THE 5th DAY OF MAY 2017
AT 4:15 P.M. WHICH IS A PLACE READILY ACCESSIBLE TO THE PUBLIC AT ALL
TIMES AND THAT SAID NOTICE WAS POSTED IN ACCORDANCE WITH CHAPTER 551,
TEXAS GOVERNMENT CODE.
Donna Schmoekel
Donna Schmoekel, Deputy City Secretary
I CERTIFY THAT THE ATTACHED NOTICE AND AGENDA OF ITEMS TO BE
CONSIDERED BY THE CITY COUNCIL WAS REMOVED BY ME FROM THE
OFFICIAL BULLETIN BOARD ON _____DAY OF _______________, 2017.
____________________________________________Title:_____________________________
This facility is accessible in accordance with the Americans with Disabilities Act. Handicapped parking
spaces are available. If you require special assistance or have a request for sign interpretative services
or other services please call 210-619-1030.
The City Council for the City of Schertz reserves the right to adjourn into executive session at any
time during the course of this meeting to discuss any of the matters listed above, as authorized by
the Texas Open Meetings Act.
Executive Sessions Authorized: This agenda has been reviewed and approved by the City’s legal
counsel and the presence of any subject in any Executive Session portion of the agenda constitutes
a written interpretation of Texas Government Code Chapter 551 by legal counsel for the
governmental body and constitutes an opinion by the attorney that the items discussed therein
may be legally discussed in the closed portion of the meeting considering available opinions of a
court of record and opinions of the Texas Attorney General known to the attorney. This provision
has been added to this agenda with the intent to meet all elements necessary to satisfy Texas
Government Code Chapter 551.144(c) and the meeting is conducted by all participants in reliance
on this opinion.
05-09-2017 City Council Agenda Page - 4 -
COUNCIL COMMITTEE AND LIAISON ASSIGNMENTS
Mayor Carpenter
Audit Committee
Interview Committee for Boards and Commissions
Investment Advisory Committee
TIRZ II Board
Councilmember Davis– Place 1
Schertz Housing Authority Board
Interview Committee for Boards and
Commissions
Councilmember Gutierrez – Place 2
Councilmember Larson – Place 3
Mayor Pro-Tem Edwards – Place 4
Audit Committee
Hal Baldwin Scholarship Committee
Interview Committee for Boards and Commissions
Cibolo Valley Local Government Corporation
Councilmember Thompson – Place 5
Audit Committee
Investment Advisory Committee
Councilmember Kiser – Place 6
Schertz Animal Services Advisory Commission
Councilmember Crawford – Place 7
Schertz-Seguin Local Government Corporation
Interview Committee for Boards and
Commissions
Agenda No. 1
CITY COUNCIL MEMORANDUM
City Council Meeting: May 9, 2017
Department: City Secretary
Subject: Minutes
BACKGROUND
The City Council held a Joint/Regular Meeting on May 2, 2017.
FISCAL IMPACT
None
RECOMMENDATION
Staff recommends Council approve the minutes of the Joint/Regular meeting on May 2, 2017.
ATTACHMENTS
Joint/Regular Meeting of May 2, 2017 minutes.
5-2-2017 Minutes Page - 1 -
MINUTES
JOINT MEETING CITY COUNCIL AND ECONOMIC DEVELOPMENT
AND REGULAR SESSION CITY COUNCIL MEETING
May 2, 2017
A Joint Meeting with the Economic Development Corporation and Regular Meeting was held by the
Schertz City Council of the City of Schertz, Texas, on May 2, 2017, at 6:00 p.m. in the Hal Baldwin
Municipal Complex Council Chambers, 1400 Schertz Parkway, Building #4, Schertz, Texas. The
following members present to-wit:
Mayor Michael Carpenter Mayor Pro-Tem Cedric Edwards
Councilmember Mark Davis Councilmember Ralph Gutierrez
Councilmember Scott Larson Councilmember Robin Thompson
Councilmember Angelina Kiser Councilmember Bert Crawford
EDC Chair Tim Brown EDC Board Director Roy Richard
EDC Director Member Mark Tew EDC Director Member Paul Macaluso
EDC Director Member Katie Chain EDC Director Member Gary Howell
Staff Present: City Manager John Kessel
Executive Director Brian James Executive Director Dudley Wait
City Attorney Charles Zech Assistant to City Manager Sarah Gonzalez
City Secretary Brenda Dennis
Call to Order – Joint Workshop Session
1. Call meeting to order
A. Schertz City Council
Mayor Carpenter called the City Council Joint meeting to order at 6:05 p.m.
B. Schertz Economic Development Corporation
EDC Chair Tim Brown called the Schertz Economic Development Corporation Joint
meeting to order at 6:05 p.m.
Opening Prayer and Pledges of Allegiance to the Flags of the United States and State of Texas.
(Mayor Pro-Tem Edwards)
Mayor Pro-Tem Edwards provided the opening prayer followed by the pledges of allegiance to the
flags of the United States and the State of Texas.
Mayor Carpenter moved to the discussion section to Item 3.
Discussion Items
3. Resolution No. 17-R-31 – Conduct a Public Hearing and consideration and/or action
approving a Resolution authorizing the program and expenditures of the City of Schertz
Economic Development Corporation as provided for in the Economic Development Incentive PH
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Agreement between Evestra, Inc., and the City of Schertz Economic Development
Corporation. (J. Kessel/K. Kinateder)
The following was read into record:
RESOLUTION NO. 17-R-31
A RESOLUTION BY THE CITY COUNCIL OF THE CITY OF SCHERTZ, TEXAS
AUTHORIZING A PROGRAM AND EXPENDITURES AS PROVIDED FOR IN
THE ECONOMIC DEVELOPMENT PERFORMANCE AGREEMENT BETWEEN
THE CITY OF SCHERTZ ECONOMIC DEVELOPMENT CORPORATION AND
EVESTRA, INCORPORATED; AND OTHER MATTERS IN CONNECTION
THEREWITH
Mayor Carpenter recognized EDC Director Kyle Kinateder who stated the City of Schertz
Economic Development Corporation (SEDC) has established a Small Business Grant which
may be offered to businesses with fewer than 50 full-time jobs or annual sales less than $10
million. The SEDC has allocated $500,000 to be used each year for the retention or attraction
of small businesses to the City of Schertz. The SEDC elects to use this program to attract
Evestra to the City of Schertz.
Evestra, Inc. (Evestra) is an emerging biopharmaceutical research and development company
with a therapeutic focus in women’s healthcare. Evestra’s competitive advantage is based on
its founders’ extensive experience in pharmaceutical R&D, combined with a proven track
record in commercializing women’s healthcare products. Evestra launched in 2008 as a spin-
off from Texas Biomedical Research Institute, the largest private biomedical research institute
in Texas.
Evestra seeks to expand and relocate its corporate headquarters, manufacturing operations,
and scientific research and development services at an existing facility located at 6410 Tri
County Parkway. Evestra seeks a Small Business Grant to offset associated expansion costs.
As part of the economic development performance agreement, Evestra must commence
operations for its corporate headquarters and manufacturing operations with six employees
during the 2017 calendar year. During the 2018 calendar year, Evestra will increase to 10
employees with an annual payroll of $775,000. During the 2019 calendar year, and
throughout the remainder of the agreement, Evestra will expand its operations by adding six
employees and their scientific research and development services operations. In total, Evestra
will maintain 16 employees with an annual payroll of 1,225,000. Lastly, commencing in the
2018 calendar year, Evestra must maintain $2,684,513 in cumulative Real and Personal
Property which is $1,900,000 increase in taxable value.
In consideration, Evestra will receive a $200,000 Small Business Grant upon receipt of the
certificate of occupancy and commencement of operations in Schertz. Evestra must maintain
its compliance to the agreement until 2022. If Evestra defaults on the agreement, they will
repay the Small Business Grant plus interest.
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The $200,000 Small Business Grant will be paid from the SEDC Small Business Grant fund
which has an annual balance of $500,000. The Small Business Grant will be paid to Evestra
once they have met the requirements outlined in the agreement. Staff recommends that the
City Council authorize the program and expenditures as listed in the Agreement.
Mayor Carpenter opened the public hearing and as no one spoke; Mayor Carpenter closed the
public hearing. Mayor Carpenter recognized President, CEO and Director Ze’ev Shaked,
PhD. who came forward providing a brief biography of himself and background on the
business coming to Schertz. He thanked the Economic Development Corporation and Council
for the opportunity and looks forward to working with everyone.
Mayor Carpenter recognized Mayor Pro-Tem Edwards who thanked Mr. Shaked for coming
to Schertz and to the Economic Development Corporation team for their work.
EDC Chair Brown recognized Board Director Chain who moved, seconded by Board Director
Macaluso to approve Resolution 17-R-31. The vote was unanimous with EDC Board
Directors Brown, Tew, Richard, Macaluso, Chain and Howell voting for and no one
voting no. Motion Passed.
Mayor Carpenter moved, seconded by Mayor Pro-Tem Edwards to approve Resolution No.
17-R-31. The vote was unanimous with Mayor Pro-Tem Edwards, Councilmembers
Davis, Gutierrez, Larson, Thompson, Kiser and Crawford voting for and no one voting
no. Motion Passed.
EDC Director Paul Macaluso left the meeting at 7:00 p.m.
2. Resolution No. 17-R-30 Consideration and/or action approving a Resolution by the City
Council to approve and authorizing the new Schertz Incentive Policy to be effective
immediately; and other matters in connection therewith. (J. Kessel/K. Kinateder)
The following was read into record:
RESOLUTION NO. 17-R-30
A RESOLUTION BY THE CITY COUNCIL OF THE CITY OF SCHERTZ, TEXAS
AUTHORIZING AN ECONOMIC DEVELOPMENT INCENTIVE POLICY;
PROVIDING AN EFFECTIVE DATE; AND OTHER MATTERS IN CONNECTION
THEREWITH
Mayor Carpenter recognized EDC Director Kyle Kinateder who said the City Council, on
March 7, 2017 reviewed the draft Schertz Incentive Policy during a workshop item. The
policy was developed with input from Schertz businesses, The Chamber, the City of Schertz
Economic Development Corporation (the “SEDC”) Board of Directors, and the Economic
Development Department Staff.
The proposed Schertz Incentive Policy (the “Policy”) seeks to establish programs and
guidelines for the City of Schertz’ Chapter 380 program and the use of the SEDC funds.
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• The proposed Policy provides a unified approach for business retention and attraction
by the City of Schertz and the SEDC.
• The policy clarifies the difference between the incentives offered by the City and the
SEDC and establish parameters for when each program will be used.
• The policy places greater demand on the SEDC for economic development incentives
while providing alignment with the council for the strategic use of SEDC funds.
The Policy has three major programs: The Assistance Center, SEDC Incentive Policy, and
Chapter 380 Incentive Policy. The first two programs are managed by the SEDC and will
utilize SEDC funds. The Chapter 380 Incentive Policy will utilize the City’s General Fund.
During the March 7, 2017 City Council Workshop to discuss the proposed Schertz Incentive
Policy, Council made a recommendation to lower the minimum number of years from 5 to 3
that an existing Business must have been in operations to be considered for the grant. At the
March 23, 2017 SEDC Board Meeting, the SEDC Board accepted the recommendation.
The proposed Schertz Incentive Policy was discussed and approved with the current changes
by the SEDC Board of Directors during their Regular Monthly Meeting held on March 23rd as
follows: A Motion to approve the Schertz Incentive Policy with the proposed changes
recommended by City Council during their meeting on Feb. 28th was made by Mr. P.
Macaluso. Seconded by Mr. G. Howell. Motion passed unanimously. There are no
immediate expenditures associated with the approval of the Policy. All future incentives will
be review by the SEDC and City Council and approved at their discretion. Staff recommends
approval by City Council.
Mayor Carpenter recognized Councilmember Thompson who moved, seconded by
Councilmember Kiser to approve Resolution No. 17-R-30. The vote was unanimous with
Mayor Pro-Tem Edwards, Councilmembers Davis, Gutierrez, Larson, Thompson, Kiser
and Crawford voting for and no one voting no. Motion Passed.
Roll Call Vote Confirmation
Mayor Carpenter recognized City Secretary Brenda Dennis who provided the roll call confirmation
on items 2 & 3 of the Joint Workshop Session.
Mayor Carpenter moved back to the Workshop section of the agenda.
Workshop Items
• Schertz Economic Profile (requested by Councilmember Davis) (J. Kessel/K. Kinateder)
Mayor Carpenter recognized Executive Director Brian James and Executive Director Kyle
Kinateder who stated that Mr. James and he will be tag teaming on this as when putting these
together the workshop items are inter-related and one of the reasons having both present is he,
Kyle, represents Economic Development Corporation and Brian, who represents the city in
covering both ends of the spectrum as the Economic Development Corporation provides funds
5-2-2017 Minutes Page - 5 -
for Economic Development through the EDC and the city provides funds for economic
development through the general fund.
One of the requests was to get a snapshot of our local economy and looking at the different
sectors. Because we are not a large city that takes in a whole region they pulled the below
economic profile from the jobs that are currently within the city. By the graphic you can see
where they are employed and the sectors. The largest sector is the educational sector; next we
pull in the food related sector and services as we see the development along FM 3009 and IH
35; this creates a lot of jobs. The next sector is the product that we see throughout Tri County
and the Industrial Parks where it picks up wholesale trade, like Amazon. Retail trade is going
to pull in Wal-Mart and HEB as well as other retailers throughout the IH-35 corridor down
FM 3009 and some along FM 78. We have another cluster in manufacturing which is larger
than our construction cluster. These two brings in diversity and a lot of jobs. Kyle continued
discussing the graphic below.
Schertz Economy (by jobs)
Kyle stated that what he wanted to mention on this side, Economic Development is something that
they have focused on at the EDC Board level quite a bit. One thing in setting up this small business
fund in some of the incentive programs allows us to be more strategic in diversifying are overall
portfolio we have within the City of Schertz.
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Job Inflow/Outflow Analysis
The above slide shows the inflow and outflow of jobs and workers within the City of Schertz. A
couple of take aways on this slide. First, we see in the City of Schertz, on the circle, 1,604 those are
residents that stay and work within the City of Schertz. The next number that jumps out there are a
lot of jobs that people come from other cities and are employed in the City of Schertz. The largest
number, the real character of or community, is that the majority of our residents are leaving the City
of Schertz and are being employed elsewhere. We can think about this as we think about our
neighbors, the strong connection we have with our military and other medical users and people
working in those areas. That takes up the other major category of people who are leaving. One of the
things to notice there is that separation between residents and jobs that are produced in our
community. This is a positive thing and it can also be a negative thing, but something to watch.
Some of those jobs we were able to bring to our area but not all of them. We would use as an
example, the military, we do not have a military base within the City of Schertz.
Mr. James stated keep in mind what we often hear from folks, a little that came out of the citizen
survey we have a lot of folks that say Schertz is a really great place to live. I work in the area, I need
to decide where to live and the picked Schertz and wanted to live there. It is not a bad thing that the
numbers are different because it is indicative the fact that we have such a high quality of life for
residents is partly why. Some of the things we hear why folks like living here is it’s because we don’t
have some of the congestion and other things going on that may come with those other jobs and
employment. This is making sure why and where you want to be.
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Largest Schertz Employers
Company Employee
Count
Year-Over -
Year Change
SCUC Independent School District* 1,877 67
Amazon.com.kydc, LLC. 1,256 183
Sysco Central Texas, Inc. 815 -22
GE Oil & Gas, Inc. 552 -48
FedEx Corporation (FedEx Ground) 500 200
HVHC, Inc. 420 20
Republic National Distribution Company, LLC. 408 26
The Brandt Companies, LLC. 396 -41
City of Schertz 351 11
Wal -Mart Stores, Inc. 350 27
HEB Grocery Company, LP 350 0
Lowe’s Company, Inc. 185 15
Caterpillar, Inc. 159 4
Manco Structures, Inc. 118 4
CalTex Protective Coatings, Inc. 117 NA
PSP Industries, Inc. 110 NA
Kyle stated that the last slide (above) is employers that employ over 100 employees. Those that are
shaded in the light orange are primary jobs. We start to see that the focus on primary jobs is starting
to put a name with some of those companies that create those jobs within our community.
Mr. James stated that is a factor because those primary jobs have special allowances in state law for
how some of the things economic development does. Kyle concurred stating primary jobs and one of
the reasons we focus on that is that economic development corporation and the way they are allowed
to spend some of EDC money is associated with the attraction of the primary jobs in our community.
The philosophy and theory behind this is that with the creation of primary jobs to our community it
then brings new money into our city and into our region so then new people are going to move and
relocate to our community but also, we have more demand for those secondary jobs and services that
our residents need and help to employ and further grow our economy.
• Comparison of Neighboring City Incentive Programs (requested by Mayor Pro-Tem
Edwards) (J. Kessel/K. Kinateder)
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Mr. Kinateder stated that the next section we want to go over is that we had a request to do a
comparison with our local incentives and compare that with other programs that are available
at some of our neighboring cities. Before we discuss that, he wanted to go over some of the
things Economic Development Corporation has done in setting up their policy that up until
this year they have kept with the same policy and moved it forward.
Economic Development Focus
• Growing the tax base
• Primary Jobs
• Retention of existing businesses
• Diversifying our business make up
Mr. Kinateder stated the main focus that Economic Development has had, and shared with the
City through their policies have been the above. Growing the tax base. Bringing in new
money into our community through primary jobs. And recently we have changed and
introduced that our existing companies also have access to those incentives when they grow
and expand and add taxable value to our community just as those other companies do that we
are also seeing in the community. Then there is the focus of helping to diversify the type of
businesses that we have.
Mayor Carpenter stated that we have a well-blended tax base a balance between our
commercial and residential base; do you know what that ratio is; in answer it is 53/47, 53
commercial to 47 residential. Mayor Carpenter stated that we have been working with that for
decades. It is one of the things that was called out in the 1972 Base Strategic Plan that was
done under Mayor Richard and that Council. We talked about needing that balance. To get to
that place where we are having more taxes coming from the businesses that participate here in
the city then we do from our residents which takes the burden off of us and it makes sure we
are in a diversified portfolio and allows us to maintain balance in the burden we have as a
residential tax payer. There is a city to the south of us, whose first letter of their city is “K”
they don’t have that balance and their tax rate is somewhere at 78 per 100 dollars for
valuation. That is 150% of what our tax is here and one of the reasons they are in that
position is the lack of balance between a commercial and residential tax base. Mayor
Carpenter just wanted to point that out and congratulate both you (Kyle), staff and the
Economic Development Corporation and thank those for getting us to that position; it is
something we identified literally in 1972, even as early as 1966 and over the 40 plus years we
have gotten there.
Community Focus – what we’re hearing
• “Local Flavor’
• Incubators
• Main Street
Mr. James stated that as you can see on the slide above is that Economic Development has
been growing that tax base in the focus of growing primary jobs. Mr. Kinateder stated that as
we see in the proposed policy that in the past we really worked together in offering incentives.
A lot of that burden in the past has been born by the city in general funds. Economic
Development has also participated, and other EDC associated costs that they have changed
5-2-2017 Minutes Page - 9 -
over time to help really direct and to identify those funds so that we can use them for these
focus areas that they have identified. We have pulled some of those items that we helped out
of the general fund, been able to build up a reserve fund that was not possible before five
years ago, which now allows us at the Economic Development Corporation side to now have
those reserves so that our Economic Development Corporation can on their own stand up and
promote incentives 100% in line with the state law with what’s required and allowed.
Mr. James stated that we want to touch on and reiterate that historically the focus was on
growing that tax base of primary jobs, again, as the Mayor asked for the percentages, the
percentage results of that focus has been primary jobs as state law dictates this is what
economic development can focus on and then as we have moved over time the need to adjust
to changing times, one of the things that we want to focus on which is part of the policy is
retention of those existing businesses. We want to have the ability to, through economic
development assist those existing businesses in their growth and expansion, to keep them here
and not have them move elsewhere. Another focus as we saw tonight, how do we diversify
our business base so were not relying on all residential. We don’t want to put all our eggs in
one basket from a commercial standpoint. If you look what is happening in other
communities when auto manufacturing goes down when Telecom Industry up in Richardson
goes down, they really suffer because they had too much focus in one area. Part of the goal
with this is to diversify that as we go forward and do other things.
Mr. James stated that what we want to understand is all the pots of money, all the resources
we can draw from. As Mr. Kinateder was saying we utilize those pots of money in a very
thoughtful manner to maximize the benefit we have of all of those pots of money. We don’t
want to take a fund that has very limited use, and instead of using that limited fund, we take a
fund that has a broad use and put it there and then we say what are we going to use that
money, we can’t spend it on anything. That is what Mr. Kinateder was speaking about earlier,
part of the changes of EDC effectively funding these agreements that use to be funded by the
city, Amazon for example. Mr. Kinateder stated that as we shifted to the Economic
Development Corporation which has that specific targeted focus for primary jobs and bringing
new money into our community, it then frees up money that in the past the city through the
general fund was doing, so that the city who has more flexibility is able to participate in some
of these other programs. An example of that would be some of the other items we see and
hearing interest in for local flavor of some of the local businesses that have heard from in the
last couple of weeks come in and wanted participation. Under the Economic Development
Corporation, we are not able to provide incentive programs for them. However, the city and
some of the programs they have has more flexibility which then opens up other opportunities.
Some of the things that we are hearing from the community are these local flavor items of,
things that add quality of life to our residents, add that unique charm and create more of a
since of place to the City of Schertz. Also adding incubators and helping in other ways to
promote entrepreneurism and bring new businesses to the city, also with a target to Main
Street and the businesses along there and furthering and creating opportunity. Those are areas
we are challenged with in our traditional economic development approach through the
Economic Development Corporation and in previous economic development policies for the
city.
5-2-2017 Minutes Page - 10 -
Specific Program Primary Job General Fund
General (case-by-case) Schertz, Universal City,
Cibolo, Seguin, Converse,
New Braunfels, Selma, Live
Oak
Schertz, Universal City,
Cibolo, Seguin, Converse,
New Braunfels, Selma, Live
Oak
Entrepreneurship New Braunfels PROPOSED
Small Business Schertz, Universal City,
Cibolo
PROPOSED
Existing Business Schertz, Universal City,
Cibolo, Live Oak, New
Braunfels
PROPOSED
Target Area (i.e. Main Street) Universal City, Cibolo Universal City, Cibolo,
Seguin PROPOSED
Retail Universal City, Cibolo,
Converse
Schertz, Cibolo, Selma
Mr. Kinateder stated that as requested he has created the chart above as the different programs
that are used by our neighboring cities. Where it says primary jobs, those are Economic
Development Corporation incentives. Where it says, “general fund” those are city as a whole
general funds. Some of the things that we see, some of the communities have provided
specific programs that we as staff would not be as comfortable in recommending. The
Economic Development board who has the responsibility of the programs that we set forth
and the legality of them, and Council the same way. Even with our proposed policy we start
to see some gaps. There are areas that we have not been able to identify that specific program
and opportunity for us that we wanted to discuss.
Mr. James explained the type of incentives, and which will be handled through the different
funds. In looking at Entrepreneurship, Small Business, Existing Business, we could target
Main Street or target areas in South Schertz which is the major reason to have the joint EDC
and Council meeting.
Mr. Kinateder explained the two (2) separate Policies: (1) EDC Policy, (2) Local Flavor
Policy. Mr. Kinateder as you can see is what we are proposing is we have the Economic
Development Policy that was presented the Schertz Incentive policy but we see the need for a
separate policy which then adds to the Economic Development policy in ways that the general
fund would be able to contribute. As you see below we have separated the two policies:
“EDC Policy” “Local Flavor Policy”
We want to make it very clear that as far a staff as they have gone forward, and Mr. James and
he have discussed the different programs. What we are hearing from Council, what we are
hearing from the Economic Development Board and really being able to create a vibrant city
and community that we want, but also within the framework that is allowed by the different
5-2-2017 Minutes Page - 11 -
statutes is very important to us. Please note that we are proposing two separate policies be
created. We have presented one of them that you have that is the Schertz Incentive Policy.
The second one we are loosely calling it Local Flavor which opens it up to an area we
historically haven’t operated in, but also to be very specific and to consider and be very
careful to what pots of money, using the example by Mr. James earlier, those programs they
are pulled from.
Mr. James stated to touch on that from a city’s perspective and to tag on to what Mr.
Kinateder mentioned. We have looked at some things that we have been hearing from folks
saying we really should get involved in. We have heard about micro loans, very small loans
to small businesses. We heard about how to we incent those small businesses coming in, it
may those restaurants, it may be a brew pub, a coffee shop or something like that. We have
talked about those things and how do we do redevelopment in those particular areas. We had
an option to roll all this into the EDC policy but our recommendation is to not do that. It’s
more appropriate for EDC to focus on their core mission, which really is what state law sets
up the use of your funds for, that board can do that and then we establish a separate policy for
those other things.
This has a couple of advantages, one is there is not confusion as to which entity is dealing
with what for which funds that can be used and the other we are not splitting our attention
from one entity into two different areas. Often you deal with the most pressing things, the
biggest project up front, so we don’t to do it a disservice to some of those local quality of life
things with regards to small businesses going forward. We also want them to move at separate
and distinct speeds. If one program is up and going and we want to move quick we want to be
able to do that. If we are having to spend a little more time on the ground we can do that. To
be clear we are recommending some modifications to the EDC policy that Mr. Kinateder has
laid out. We are creating separate policy which right now we are calling it Local Flavor policy
which his unique places to Schertz, unique areas to Schertz and small business incentives
which we have heard about that we will handle in a different way. These will be handled with
a different funding mechanism or different set of funds. To be clear as EDC has said we will
take on more responsibility of those core projects and funding of those and it not coming out
of the city, the city in turn can free up those funds to be used for some of these things that
frankly we feel like EDC has precluded from.
Lastly, while we don’t want to be overly conservative and say we can’t spend money on this,
or that to the fact that we are tying our hands with things. To be blunt we don’t want to play
fast and be too loose with that. One is because in keeping with the cities mantra that we have
and what we have laid out as our vision and core values, but for frankly a pragmatic
standpoint, it is very bad for a City and Economic Development Corporation to get called out
on spending funds inappropriately. We don’t want any doubt on how we are spending our
funds to everyone and don’t want to run a foul and damage our reputation.
Mr. Kinateder and Mr. James continued the dialogue explaining the new and separate policy.
Going back to the slide below there are a lot of areas, like the general kind of things that we
handle on a case by case basis as most communities do as a primary job effort, but we also get
some things such as small business that not a lot of the benchmark cities are doing with the
5-2-2017 Minutes Page - 12 -
general fund, but some are. We feel like we can do those things to which is why you see
“proposed” we just wouldn’t necessary tap EDC funds to do that, we think there is a better
way.
What we are proposing with this separate policy really look at Entrepreneurship and how we
grow them. The other thing is small businesses, it may not be with the city to assist, like
Cibolo they partner with a nonprofit group, we may find a group that it is their expertise that
we could look to, to provide seed money for to start that business off, but again they have to
make that sustainable and they would need to recoup the money going forward. There are
things with the existing business we can do to help them grow. We can target some
geographical areas, as we have talked about Main Street, but we have also heard from folks
down south. Again, picking which is the appropriate fund and again we want to develop those
policies, talk about those in detail. We have an item on the agenda tonight, the main street
committee which will help in giving direction on that project.
Specific Program Primary Job General Fund
General (case-by-case) Schertz, Universal City,
Cibolo, Seguin, Converse,
New Braunfels, Selma, Live
Oak
Schertz, Universal City,
Cibolo, Seguin, Converse,
New Braunfels, Selma, Live
Oak
Entrepreneurship New Braunfels PROPOSED
Small Business Schertz, Universal City,
Cibolo
PROPOSED
Existing Business Schertz, Universal City,
Cibolo, Live Oak, New
Braunfels
PROPOSED
Target Area (i.e. Main Street) Universal City, Cibolo Universal City, Cibolo,
Seguin PROPOSED
Retail Universal City, Cibolo,
Converse
Schertz, Cibolo, Selma
Mr. James and Mr. Kinateder took questions from council and provided their comments on
the proposal. The Economic Development Corporation board members had no questions as
they were comfortable with the information provided.
As recap of the Schertz incentive policy graphic is below:
5-2-2017 Minutes Page - 13 -
Schertz Incentive Policy
Local Flavor Policy
Mr. James explained the proposed policy, he indicated that they would not need another
board or commission, but need to establish clear goals, get expertise from individuals, get
feedback from council, utilize the expertise from the EDC. We are recommending
outsourcing to nonprofits and partners that can do some of these things better than us.
Regarding other supporting information that we are proposing we do have other cities
programs and information on what they use. What we anticipate is if Council says we are
in the right direction, and get a nod from Council and start with small business,
entraunpeaurship and once you will see since we are done with Council orientation, likely
every meeting we will bring background information on what other cities are doing, best
practices and then have a work session with Council to vet it that way.
Mr. Kinateder stated that to be clear by separating these two policies we have the Schertz
Incentive Policy which is typically our EDC policy that we have as the next time on the
agenda for approval we would stay the course with that and then add a separate policy as
Mr. James mentioned and bring in individuals with expertise in setting up these programs,
where we have studied and looked at other communities, those are most always run by a
City of Schertz
(General Fund)
SEDC
(Restricted Reserves)
Company Direct
Incentives
Infrastructure
Incentives
Other Authorized
Projects
Real & Personal
Property Investment
Gross Sales & Use Tax
5-2-2017 Minutes Page - 14 -
separate non-profit entity, they’re not run by the city or by the Economic Development
Corporation. We will pick a topic, give you background and start talking about it that way.
In answer to Councilmember Crawford of how many cities do what we are proposing, they
cannot give a specific number however, he will mention that by separating them into these
two policies, we are unique in creating an Economic Development Corporation policy and
one of the reasons doing this is that it clarifies and adds alignment between the City
Council and the Economic Development Board for the use of economic development
funds. There are other communities that partner with local non-profits to add some of these
other programs. Like New Braunfels who partners with a non-profit that provides these
micro loans to New Braunfels businesses. Mr. James stated that we can give a list to
Council of those cities that give small business assistance or micro loans, we can get you a
list of a particular area. The funds that are being proposed are not part of the or being paid
from Economic Development Corporation, they are separate funds, this was in answer to
Councilmember Crawford question. Councilmember Crawford asked with regard to the
local flavor policy, where were we going to get the rules to operate by and who is going to
be the approval authority on the money we use and how we get it back. Mr. James
answered as we come forward with each element of the local flavor policy, so micro loan,
that’s where Council will approve the policy that will establish who decides how those
monies are spent. Likely it will be Council to make those decisions, but we will decide
those on an area by area basis.
Mayor Carpenter stated that with regard to the local flavor policy we have a number of go
no go decisions in front of us, this council will have to set up those policies and understand
what other communities are doing, it will be an iterative exercise and takes some time.
City Manager John Kessel stated one thing to be helpful and to be thinking is that Council
will need to decide or think about what number they would be comfortable with out of the
general fund as a general perimeter. There is not a right or wrong number as much as you
are to start thinking about what kind of investment level you want, which may shape what
we are able to do and want to do. Mayor Carpenter stated that would think that they would
want to establish some clear goals for the program as well as what does local flavor mean.
How do we want to have that look, how aggressive over time and what resources do we
have, so setting that number may be late in the game. There is a lot of work to do in the
front to get to this.
Mr. James indicated that once the research has been competed, they will come back to
council with a policy to approve, after that each case will be brought to council for
approval. Mr. James explained about other possible partnering funding sources that could
also be utilized for small businesses, i.e., Small business loans, non-profit organizations,
volunteer organizations and so forth. Again, Mr. James and Mr. Kinateder addressed
further questions from Council.
• Hotel Occupancy Tax Funds Discussion - Main Street (B. James)
Executive Director Brian James stated that this a portion of money, a tax that is added on
anytime someone rents a hotel room in the city of Schertz. If you look at your bill that is
5-2-2017 Minutes Page - 15 -
13%. The city gets 7% and the state of Texas gets 6%, The city can accumulate that year
by year. We estimated last year we would collect about $600,000 in HOT tax funds. It’s a
big pot of money that we can grow. We expect to spend a little less than half of that
annually as well. An as he mentioned earlier we use to use it for a wide array of things, but
as we again looked more closely with that we came to the conclusion we don’t have a
comfort level of spending that on some of the things we were spending it on, so we pull
back and used the general fund. Right now, we collect more than we spend and that created
a decision point for us.
He stated this is a 2 Part Test:
- 1st Criteria:
o Directly promote tourism
Tourism: guiding or managing individuals who are traveling to
a different city, state, or country
o Directly promote the hotel and convention industry
Must be a program, event, or facility likely to cause an increase
in hotel or convention activity
- 2 Part Test
- 2nd Criteria:
o Must meet one of 9 categories
Funding establishment or operations of visitor’s centers or
convention centers
Administrative costs for conventions registration
Advertising to attract tourists
Expenditures to promote the Arts (our festivals etc.)
Historic Preservation
Sporting events
Upgrading sports facilities that are going to be used for
tournaments
Transportation for tourists and signage directing tourists
Because of this some of the things we have talked about is we feel we have not done as
good a job really bringing in those key stakeholders. So what we are recommending is that
twice a year we sit down with the Hotels and ask what is it we could we be doing, or how
could we be using these funds to drive more business their way. Also, to understand where
are they seeing increased stays based on events we are funding. We are also recommending
we talk to those sports organizations to see how we can utilize some of those funds. Having
these communications, we believe we can do a better job. Another thing we need to decide
is are we trying to save up those funds to do a big project. Something like a sports complex
or an expansion.
What we recommend we do, given the discussion we just had about using the appropriate
pot of money to fund things, that we develop the policy on HOT funds while we are
developing the local flavor policy on what do we want to accomplish, how we want to
accomplish this. We can have those clear discussions. We can start with the stakeholders
and start having those conversations now to get better communication and coordination and
begin developing the policy of the use of those funds.
5-2-2017 Minutes Page - 16 -
Adjourn Special Joint Workshop Meeting
A. Schertz City Council
Mayor Carpenter adjourned the joint workshop meeting at 7:13 p.m.
B. Schertz Economic Development Corporation
EDC Chair Brown recognized EDC Director Richard who move to adjourned, seconded by
EDC Director Chain, EDC Joint workshop meeting was adjourned at 7:13 p.m.
Call to Order – City Council Regular Session
Mayor Carpenter called the meeting to order at 7:14 p.m.
Mayor Carpenter moved to the hearing of resident’s section of the agenda.
Hearing of Residents
This time is set aside for any person who wishes to address the City Council. Each person should fill
out the speaker’s register prior to the meeting. Presentations should be limited to no more than 3
minutes.
All remarks shall be addressed to the Council as a body, and not to any individual member thereof.
Any person making personal, impertinent, or slanderous remarks while addressing the Council
may be requested to leave the meeting.
Discussion by the Council of any item not on the agenda shall be limited to statements of specific
factual information given in response to any inquiry, a recitation of existing policy in response to an
inquiry, and/or a proposal to place the item on a future agenda. The presiding officer, during the
Hearing of Residents portion of the agenda, will call on those persons who have signed up to speak in
the order they have registered.
Mayor Pro-Tem Edwards recognized the following who spoke:
• Ms. Maggie Titterington, The Chamber President who provided information on their
upcoming events. She thanked the Mayor for being able to attend two cutting events.
Ms. Titterington stated that she also wanted to recognize City Secretary Brenda Dennis.
Ms. Titterington stated that recently they were in a friendly competition to see who could
get the most fiesta medals. Ms. Tittering stated that Brenda saw on face book a post that a
five-year-old little girl had her sash with medals stolen, Brenda reached out and was able to
connect with the mother and was able to come by and get the sash. As you can see (Photos
were provided) Brenda gave her sash with medals to the little girl. Ms. Titterington show
photos of the little girl with the sash of medals, she stated that the little girl thanked Brenda
and wished everyone a happy fiesta. Ms. Titterington stated that she wanted everyone to
know that you have someone working for the city with a heart of gold and that encapsulates
5-2-2017 Minutes Page - 17 -
what we always feel our city is all about in caring about other people, even though they
don’t live here and are in San Antonio. She thanked Brenda.
• Students with Kung Jung Mu Sul who came forward providing information on their recent
events and invited Mayor and Council to their upcoming May 5th Promotion ceremony at
5:30 p.m.
Proclamations
• Proclamation recognizing Better Hearing Month. (M. Carpenter/Angelica Garza)
Mayor Carpenter shared a special story of a friend of his who by illness became deaf and how
after which he became more aware.
• Proclamation recognizing Lupus Awareness Month. (M. Carpenter/Farelle Woodard)
Mr. Lorenzo Hall who accepted the proclamation show and told about a teaser they are
promoting for awareness. This was his story.
• Proclamation recognizing Building Safety Month. (M. Carpenter/L. Wood)
Ms. Wood thanked the Mayor and Council and announced that every Saturday in May a City
Inspector will be out at the Lowes in Schertz from 10:00 a.m. to 1:00 p.m. to address
questions from residents. Ms Wood also stated that the are continuing with their contractor’s
meetings.
• Proclamation recognizing Economic Development Week. (M. Carpenter/K. Kinateder)
Mayor Carpenter provided brief commentary regarding the need and great work of our
Economic Development team as well as Executive Director Kinateder who provided his
comments.
Mayor Carpenter read each proclamation and congratulated the recipients on the great job they
do with their staff, business and community associates in their respective city departments and
independent organizations.
New Employee Recognition
• EMS - Part-Time EMT's Angel Carpenter, Domingo Guerrero, Jr., Dylan Ott, Ryan Taylor,
Frank Trifilio (D. Wait/T. Bradford)
• Finance - Assistant Director of Finance Chad Garcia (B. James/J. Walters)
• Police - Communications Officer Loretta Bilderback (D. Wait/R. Rutkowski)
Mayor Carpenter recognized EMS Operations Manager Toni Bradford, Finance Director
James Walters, Police Patrol Lt. Mike Carey who all provided a brief bio on their respective
5-2-2017 Minutes Page - 18 -
new staff members and introduced them to Council. Each new employee was given a chance
to say a few words and Council welcomed them on board.
City Events and Announcements
• Announcements of upcoming City Events (B. James/D. Wait/S. Gonzalez)
Mayor Carpenter recognized Executive Director Dudley who provided the following
announcements:
Wednesday, May 3
Blood Drive 8:00 am – noon
Parking lot of Community Center. For more information, contact Kellie Burnam,
At Extension 1430
Thursday, May 4
Sweetheart Coronation 6:00 p.m.
Schertz Civic Center
Saturday, May 6
Community Clean-up Day 8:00 a.m. - 4:00 p.m.
Heritage / Historical Neighborhood. For more information, contact Jesse Hamilton At
Extension 1671
Music in the Park 1:00 p.m. – 4:00 p.m.
Pickrell Park – Soulful Flow Jazz Band
Tuesday, May 9
Heritage Oaks Park Dedication 5:15 p.m.
Parks Department would like to announce the dedication of Heritage Oaks Park. 11700 Long
Leaf Parkway
City Council Meeting 6:00 p.m.
Council Chambers
Thursday, May 11
Northeast Partnership Meeting 11:30 a.m.
Olympia Hills Golf and Conference Center
TML Region 7 Meeting 5:30 p.m.
Live Oak Hilton Garden Inn, 8101 Pat Booker Road
Tuesday, May 16
Chamber Luncheon 11:30 a.m.
Schertz Civic Center
Council On The Go Town Hall Meeting 6:30 p.m.
Norma J. Paschal Elementary Cafeteria
5-2-2017 Minutes Page - 19 -
Friday, May 19
Park Tour-North Route 1:00-5:00 p.m. (North of Elbel Road)
Meet at Council Chambers Parking Lot – RSVP with City Secretary’s Office
Saturday, May 20
Park Tour-South Route 8:00 a.m.- noon. (South of Elbel Road)
Meet at Council Chambers Parking Lot – RSVP with City Secretary’s Office
SAVE THE DATE
May 21-27 EMS Week
Sunday, May 21
EMS Golf Tournament – Tee off 9:00 a.m.
Olympia Hills Golf Course
Monday, May 22
14th Annual Hog Wild –7:30 a.m. – 6:00 p.m.
Hosted by DNRBH&Z. Held at Texas State University Student Center, 301 Student Drive
Tuesday, May 23
City Council Meeting 6:00 p.m.
Council Chambers
Wednesday, May 24
Ribbon Cutting McGarrell Orthodontics 4:30 p.m.
6051 FM 3009 # 248
Thursday, May 25
CVLGC Joint Budget Workshop 6:30 p.m.
Schertz Civic Center - Bluebonnet Hall
Monday, May 29
City Offices Closed in Observance of Memorial Day
Friday, June 30
TML Legislative Wrap-up 7:45a – 2:30 p.m.
Contact Brenda or Donna to register – Event held at the Double Tree by Hilton Austin
• Announcements and recognitions by City Manager (J. Kessel)
No announcements were provided at this time.
Consent Agenda Items
5-2-2017 Minutes Page - 20 -
The Consent Agenda is considered self-explanatory and will be enacted by the Council with one
motion. There will be no separate discussion of these items unless they are removed from the Consent
Agenda upon the request of the Mayor or a Councilmember.
1. Minutes – Approval of the minutes of the Regular Meeting of April 25, 2017. (J. Kessel/B.
Dennis)
2. Excused Council Absences – Consideration and/or action excusing City Council Member
absences for the following dates: April 25, 2017. (B. Dennis/Mayor/Council)
3. Main Street Committee Appointments – Consideration and/or action ratifying the
appointment of Mayor Carpenter, Mayor Pro-Tem Edwards, Councilmember Mark Davis and
Councilmember Scott Larson to the Main Street Committee. (M. Carpenter/Council)
Mayor Carpenter recognized Councilmember Thompson who moved, seconded by
Councilmember Davis to approve consent agenda items 1-3. The vote was unanimous with
Mayor Pro-Tem Edwards, Councilmembers Davis, Gutierrez, Larson, Thompson, Kiser
and Crawford voting for and no one voting no. Motion passed.
Roll Call Vote Confirmation
Mayor Carpenter recognized City Secretary Brenda Dennis who provided the roll call votes for
agenda items 1-3.
Executive Session
Mayor Carpenter recessed the regular meeting into executive session at 8:02 p.m.
7. City Council will meet in closed session under section 551.074 of the Texas
Government Code, Personnel Matters to deliberate the appointment, employment,
evaluation, reassignment, duties, discipline, or dismissal of the City Manager.
Reconvene into Regular Session
Mayor Carpenter reconvened the regular meeting at 8:15 p.m.
7a. Take any action based on discussions held in closed session under Agenda Item 7.
No action was taken.
Requests and Announcements
4. Announcements by City Manager.
Mayor Carpenter recognized City Manager John Kessel who stated the city has received
information that Judge Hrncir is seriously ill; please keep him in your prayers.
5-2-2017 Minutes Page - 21 -
Secondly, he will be absent next week from council as he will be participating in professional
development next week in Birmingham, Alabama.
5. Future Agenda Item Request for City Council: This is an opportunity for City Council
members to request that items be placed on a future agenda. No discussion of the merits of
the item may be taken at this time. Should a Council Member oppose placement of the
requested item on a future agenda, the Mayor, without allowing discussion, shall ask for the
consensus of the other City Council members to place or not place the item on a future
agenda.
Mayor Carpenter recognized Councilmember Larson who stated he has seen on the news
lately the property tax battle with Lowe’s and dark stores appraisal. Nationally it has had
some success for Lowes. If this goes through and they have success in Texas, how would it
impact the City of Schertz and is it something we should consider with the contingency plan.
Mayor Carpenter recognized Councilmember Thompson who said, it would be nice to know
how the property tax issue mentioned by Councilman Larson impacts the SCUCISD as well.
He would also like to know how staff is progressing with contacting the residents and land
owners affected by the JLUS study Executive Director Brian James spoke on a few weeks
ago. Mr. James answered quickly that they have been waiting to connect with Randolph staff
on a few things before getting back in touch with the residents/land owners. Now that this has
been accomplished they will start contacting the affected property owners.
6. Announcements by Mayor and Councilmembers
• City and community events attended and to be attended
• City Council Committee and Liaison Assignments (see assignments below)
• Continuing education events attended and to be attended
• Recognition of actions by City employees
• Recognition of actions by community volunteers
Council had no announcements to make.
Adjournment
Mayor Carpenter adjourned the meeting at 8:19 p.m.
________________________________
Michael R. Carpenter, Mayor
ATTEST:
__________________________________
Brenda Dennis, City Secretary
Agenda No. 2
CITY COUNCIL MEMORANDUM
City Council Meeting: May 9, 2017
Department: City Secretary
Subject: Boards, Commissions and Committee
Member Resignations and Appointments
BACKGROUND
The City Secretary’s office received an application from Mr. John Baker who is interested in
serving on The Historical Preservation Committee. The Committee has two (2) regular position
vacancies at this time. Mr. Baker’s application was vetted through the Interview Committee and
agreed to place him on this committee.
FISCAL IMPACT
None
RECOMMENDATION
Staff recommends the appointment of Mr. John Baker to the Historical Preservation Committee.