18-R-15 2018 City of Schertz Strategic PlanA RESOLUTION BY THE CITY COUNCIL O
.rADOPTING THE 0 .. , ,
STRATEGIC
WHEREAS, the City Council of the City of Schertz (the "City ") held its annual Strategic
Planning Retreat on January 19; and
WHEREAS, the role of leadership is to align the vision of the Council, the expectations
of the community, and the resources of the organization to achieve that vision and expectations
at a resource cost that is acceptable; and
WHEREAS, the Strategic Plan was developed in 2016 to provide overall direction in
achieving the City's desired future state by outlining the City's aspirations, actions and motives;
and
WHEREAS, this Plan seeks to create alignment within the organization; and
WHEREAS, the City Council has determined that it is in the best interest of the City to
adopt the 2018 City of Schertz Strategic Plan attached hereto as Exhibit A;
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF SCHERTZ,
TEXAS THAT:
Section 1. The City Council hereby authorizes adoption of the 2018 City of Schertz
Strategic Plan as set forth on Exhibit A.
Section 2. The recitals contained in the preamble hereof are hereby found to be true,
and such recitals are hereby made a part of this Resolution for all purposes and are adopted as a
part of the judgment and findings of the City Council.
Section 3. All resolutions, or parts thereof, which are in conflict or inconsistent with
any provision of this Resolution are hereby repealed to the extent of such conflict, and the
provisions of this Resolution shall be and remain controlling as to the matters resolved herein.
Section 4. This Resolution shall be construed and enforced in accordance with the
laws of the State of Texas and the United States of America.
Section 5. If any provision of this Resolution or the application thereof to any person
or circumstance shall be held to be invalid, the remainder of this Resolution and the application
of such provision to other persons and circumstances shall nevertheless be valid, and the City
Council hereby declares that this Resolution would have been enacted without such invalid
provision.
Section 6. It is officially found, determined, and declared that the meeting at which
this Resolution is adopted was open to the public and public notice of the time, place, and subject
matter of the public business to be considered at such meeting, including this Resolution, was
given, all as required by Chapter 5 5 1, Texas Government Code, as amended.
Section 7. This Resolution shall be in force and effect from and after its final
passage, and it is so resolved.
CITY OF TZ, TEXAS
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R. Carpenter, Mayor
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2018 City of Schertz Strategic Plan
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C'Ity of Schertz
2018 Strategic Plan
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City of Schertz
Strategic Planning Meeting
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John Kessel
City Manager
Brian James
Executive Director Development
Dudley Wait
Executive Director Operations
Kyle Kinateder
Executive Director EDC
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Myles Clauser
Director of Information Technology
Michael Hansen
Police Chief
Jon Harshman
Director of Fleet & Facility Services
Jimmy Hooks
Water & Wastewater Manager
Linda Klepper
Public Affairs Director
Jessica Kurz
Director of Human Resources & Purchasing
Doug Letbetter
Public Works Manager
Kade Long
Fire Chief
Jason Mabbitt
EMS Director
Tony McFalls
GIS Coordinator
Lauren Shrum
Assistant Director of Parks, Recreation and Community Services
Melissa Uhlhorn
Library Director
James Walters
Finance Director
Lesa Wood
Director of Planning and Community Development
Kathryn Woodlee
City Engineer
Chapter 1 Continued
The Mission describes the City's purpose and answers the question, "What are we attempting t#
accomplish? It provides the framework or context within which our goals are formulated.
The Values are beliefs which City Staff and Council hold in common. They are the guiding principles that
drive behavior necessary to fulfill the City's vision and mission. Values shape our organizational
perspective as well as our actions.
The Operational Values help the City achieve more by focusing on its people and customers while always
looking for ways to improve. These values foster a professional work environment that will help us to have
an engaged workforce and greater customer focus. In order to be successful, there must be ever improving
systems in place so we can achieve greater results and efficiencies.
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Through an Is/Is Not/Why analysis of the 2013 Policy Values, Staff determined that some of the values were
actually more operational in nature. As a result, the two categories • values, Policy and Operational, were
developed. These five Operational Values are our pillars for running a professional organization.
Operational Values are behavioral-d riven and are the natural extension of the Core Value "Do the Best You
Can. The Operational Values drive the Schertz Management Model (See Appendix B), ♦ model comprised
of our desired best management practices, in order to meet and exceed our internal and external
requirements and aspirations.
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In an organization that has a Service Oriented culture, there is the focus on meeting and exceeding current and future
customer needs.
OPERATIONAL
The City exists to provide service to our customers and they deserve our best.
The SWOT Analysis tool helps the City to honestly look at all areas where we not only excel, but also
those areas where we can do better. By looking at both internal and external factors, it requires us to look
for ways we can take advantage of opportunities or mitigate potential problems.
In the Fall of 2015, each department of the City met separately and performed SWOT analysis on the City
Policy Values from the perspective of the department. City Staff met in January 2016 to develop a city-wid
SWOT analysis for each of the City's six Policy Values. The consensus of that group is reflected in this
chapter. I
A SWOT Analysis is a useful technique for understanding the Strengths, Weaknesses, Opportunities, ani
Threats that we face as a City. It detects internal factors through listing our Strengths and Weaknesses,
and seeks to identify external factors by requiring us to consider any Opportunities and Threats.
POLICY VALUE: Attractive
Economic •
WoMMIN7or
CY VALUE: Fiscally Sustainable
To be a living document, it must be kept current by evolving to address present conditions which change
for both internal and external reasons. The Strategic Plan is intended to be updated each January by
City Council and Staff at the annual strategic planning retreat.
As expressed, the City of Schertz Strategic Plan seeks to create alignment within our organization.
Communicating our Vision, Mission, and Values at every level requires an ability to explain the rationale
behind them and to engage our entire organization in a genuine exchange of perspectives. This can then
lead to inspiring the entire team to champion execution of our plan.
Start with Why - How Great Leaders Inspire Action (Simon Sinek)
Work of Leaders� Building Alignment (Julie3tLaw)-
The Five Dysfunctions of a Team-(Rajrj�Q��
Great by Choice (Jim Colflns�
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