09-04-2018 Agenda Budget and Tax Rate Council PresentationCity Council Meeting
September 4, 2018
FY 2018-19 Budget and Tax Rate
1
City of Schertz 2018 Strategic Plan
The Vision, Mission and Values are important because they:
•Frame the City’s identity and brand
•Set defined direction for achieving the City’s objectives
•Provide clarity when making important organizational decisions; and
•Define our true north, guiding us toward the right path
Adoption and implementation of these philosophies by City Staff, City
Council and community stakeholders will facilitate critical alignment
that is necessary for organizational success.
The City’s Budget and Tax Rate Serve to Further the Goals of the Strategic Plan
2
City of Schertz 2018 Strategic Plan
•So what is our True North?
•What is the appropriate balance?
3
What do we take pride in?
2007 CNN Money Magazine Top 100 Best Places to Live -#40
4
City of Schertz Strategic Plan Meetings -2009 & 2011
Mission (Why do we exist?)
•To be a community where all aspire to live
Vision (Where do we wan to go?)
•Our vision is to be the premier city in the region in quality
of life and sustainable economic prosperity.
Goals (How are we going to get there?)
1.Quality of Life
2. Sustainable Economic Prosperity
3. Effective Land Use
4. Regional Collaboration and Intergovernmental
Cooperation
Where have we been headed?
5
City of Schertz Strategic Plan Meetings -2009 & 2011
Strengths
•Recreation Opportunities
•Quality of Life
Opportunities
•Acquisition of additional parkland
•Indoor soccer
•Dog park
•Drainage area for development of recreational activity
How did we think we would get there?
6
•Core Services Policy Values
•Safe Community
•Essential Services
•Quality of Life Policy Values
•High Quality of Life
•Attractive Community
•Economic Engine Policy Values
•Economic Prosperity
•Fiscally Sustainable
It is about finding the appropriate balance.
2018 Strategic Plan City of Schertz
7
These six Policy Values are a reminder of what we are trying to
accomplish as a community and add clarity in achieving our vision for
being a complete city.
Schertz Economic Development Corporate Website
•Schertz, Texas: Strategically located on Interstate 10 and
Interstate 35 corridors just outside San Antonio at the northeast
gateway to Austin, the City of Schertz is a premier Texas
community. The City actively seeks to create a welcoming and
exciting place to conduct business and call home.
Economic Development & Quality of Life
8
Where is our reputation now?
San Antonio Magazine August 2017 –Top 10 Neighborhoods We Love
Schertz
Schertz was a vibrant community in the late
1800s before a railroad arrived, bringing more
people and commerce. With the development
of Randolph Air Force Base, Schertz and
surrounding suburbs northeast of San Antonio
became strong independent towns. Now, more
than 35,000 people live in the 32-square-mile
city.
Play / Schertz has many homegrown events,
such as SchertzFest, a celebration in
September that includes a carnival and BBQ
cook-off.
9
Schertz is also home to the Buffalo Valley Youth Association, a large, regional soccer
complex. Northcliffe Golf Club, an affordable links-style course, is a hidden gem of
sorts for local golfers.
Explore / Schertz has more than 20 public park locations, totaling 370-plus acres,
including a skate park and a dog park. Pickrell Park’s public pool was recently
improved and unveiled a new mural. Crescent Bend Nature Park contains dozens of
species of native fauna and flora.
2016 Community Survey Report
The three Parks and Recreation services that respondents
indicated should receive the most emphasis over the next two
years include
•Walking and biking trails in the City
•Maintenance and appearance of City parks, and
•Number of City parks
City parks and recreation programs were also the highest priority
for the City when ETC Institute analyzed the priority investment
ratings of overall City services.
Because we value the input from our residents we have budgeted
$25,000 to do the community survey in 2018
What have our residents told us?
10
2016 Community Survey Report
Why did most respondents of the 2016 survey move to Schertz?
1. Location –71%
2. Quality of Life –60%
3. It’s a Safe Community –56%
4. Affordability –47%
How do we balance quality of life and affordability?
What have our residents told us?
11
Council on the Go Meetings
•Generally more residents attend these than normal Council
meetings
•The City has included updates of parks programs at the
Council on the Go meetings
•What has the feedback been from residents?
Because we value communicating with our residents we have
spent $6,000 videotaping these meetings each year.
What have our residents told us?
12
Community Budget Meetings
•Although not well attended, these meetings provide a forum for
those residents who are highly engaged to discuss the budget
and offer their views.
•What percentage of attendees generally supported the
proposed tax increase vs. not increasing taxes?
Given the staff time and cost involved do we want to continue to
solicit input from our residents on the budget beyond the
minimum required by State Law?
What have our residents told us?
13
•2 Shred Days per year $10,000
•Close 1 Outdoor Pool $150,000
•Stop free lunch for non-Schertz residents $40,000
•Make Schertz Magazine Digital $115,000
•Reduce the number of parks
•Stop adding new parks
Cuts Proposed on August 28, 2018
14
•Collected over 9,000 gallons of paper to be shredded at the
events this past year
•While some residents own a shredder, others clearly do not
as they brought in decades worth of sensitive personal papers
•Why not reduce the level of service (1 time per year) vs.
eliminate altogether?
•Should we consider this as part of a larger discussion of solid
waste -# of times trash picked up per week, increased
emphasis on recycling, allowing businesses to select their
own trash service, brush chipping, etc.?
2 Shred Days per year $5,428.50
15
•For the 62 days both pools were open this summer there were
12,783 attendees
•Wendy Swan Pool has fewer attendees
•Would residents of the area prefer to close Wendy Swan Pool
or the North Community Center?
•Once we close it, would it ever be viable to reopen it?
•Replace with a splashpad to save money –the “SMALL” one
being built in UC with staff doing grading, trenching, etc. is
about $600,000 + $25,000 (fencing and shade structure) with
$25,000 for M&O. They are planning for a larger $1.5 million
one in UC Park.
Close 1 Outdoor Pool $150,000
16
•The city has applied for grant funding to support this program
which would preclude us from charging for meals and Cibolo
has indicated a willingness to contribute $40,000 a year
towards the Senior Center
•Staff can continue to look for ways to drive revenue/donations
while maintaining the level of service for seniors in the area
who have come to rely on this
•21% of seniors who eat (about 20 per day) are from outside of
Schertz and Cibolo
Stop free lunch for non Schertz residents $40,000
17
•Currently print 180,000 per year and are proposing it increase to 192,000
•Digital reads are growing –342 to 461 (2016 to 2018) as has average time
spent reading –2:43 minutes to 3:20 minutes. Digital Parks guide has had
1,760 views
•Biweekly e-newsletter goes out to 8,134 subscribers with a bounce rate of 11%
and an open rate of 19%
•About 700 copies of each month’s magazines are distributed a the Chamber,
Library, Senior Center, Rec Center, etc. Staff keeps about extra 50 to 100
copies for requests, etc. those locations are out and the extras were gone mid
month in August.
•While digital is growing, given that in the 2016 Citizen Survey 83% of
respondents said the magazine was their primary source of information, do we
want to go digital before asking them that this coming year?
•Push by staff has been to add video content –our HAWK Crosswalk video has
over 1,000 views on Youtube and 17,100 on Facebook
Make Schertz Magazine Digital $115,000
18
•Council could place this item on the ballot next year to sell
parkland
•The assumption being our spending per capita is very high
compared to most other cities –but make sure we are doing
and apples to apples comparison-our $68 per person
includes the civic center, events staff, and senior center
parking lot work as well as pools and parks and capital
equipment used by others (bucket truck)
•Data can be confusing as well –does New Braunfels have 18
parks or 39?
Reduce the number of parks
19
•Revisit partnerships and charge for new programs to be cost
neutral. Other cities may have assets that drive more revenue –
access and parking for the Tube Chute on the river, miniature
golf, miniature train ride, paddle boats.
Parks Continued –Increase Focus on Revenue
20
•We already hear from residents who are not near an existing
park –Laura Heights and Kensington Ranch about how a
park near them might be built
•Are we comfortable with different levels of service for different
parts of town –accessibility to parks, keeping in mind our
population will likely double?
Stop Adding New Parks
21
•Maintenance levels are not where they need to be and funding
is an issue
•Increases in Veterans Homestead Exemptions and reductions
in court revenue have significantly impacted the City’s revenue.
•We must continue to look for efficiencies
•We need to break the cycle we are in –cost effective solutions
over the long term and decrease reliance on CO bonds
•We need to take the appropriate amount of time to fully
analyze our programs –why we do them, the costs and
benefits, alternatives, etc. to make thoughtful decisions
Be careful not to make cuts that seem minor but over time have a significant
impact on the City or for which there may be better options.
What we generally agree on
22
Adjust our budget assumptions –assume higher revenue and/or
lower expenses
•Does that really change our situation? When revenue is higher and
expenses are lower, those “leftover” funds are rolled over to the next
year to be prioritized and spent. So we don’t really gain any additional
funds –we just move it up one year.
•It is very problematic to come up short on revenue and/or high on
expenses –we have to make cuts mid year where we can –not where
we would choose to.
•Despite our pessimistic/conservative estimating of revenues our sale
tax revenue has declined 3 times in the past 10 years.
•We read about cities that have this happen
•Often spending shortfalls are programs that run behind schedule and
the money is rolled over to the next year
•Savings in spending comes from high staff vacancies and turnover –
something we are working to change –which would reduce the
amount of savings.
Option 1
23
Quickly make cuts to programs and departments to increase
funding for maintenance and maintain the current tax rate.
•As noted cuts this significant cannot be made without
impacting levels of service.
•Cuts this significant necessitate us making changes to our
Strategic Plan and adjusting our vision of what we want
Schertz to be.
•It also shifts the focus we have going forward that have
discussed –competitive pay and benefits and staffing levels
appropriate to level of service expectations as there is not
funding in the 5 year model
Option 2
24
Approve the proposed tax increase to immediately fund
increased maintenance and expanded programs designed to
increase effectiveness and look for program changes over the
next year
•Over the course of the next year, staff and council will explore
existing programs to determine if changes in direction are
appropriate in light of the short and long term implications
•Actively and aggressively solicit input from member of the
community on proposed program changes –citizen survey,
Council on the Go meetings, etc. before making decisions
•Identify other areas, like maintenance, where service levels
are below desired levels and determine appropriate course of
action to correct.
•As part of next year’s budget, cut taxes if revenue is adequate
to fund over the long term services at the reevaluated and
established level.
Option 3
25
Examples to Evaluate
•Senior Center Program and Costs
•Park Master Plan Standards
•AACOG ART Bus program
•Schertz Magazine
•Recreation Partnerships
•Civic Center
•Trash Collection/Recycling/Shredding/Chipping
Option 3 continued
26
Approve budget at the current or effective tax rate with the
expanded programs proposed at those levels.
•Over the course of this year evaluate programs to be cut and
reallocate those funds next year to increase funding for
maintenance
Option 4
27
Discussion/Questions?
28