20190425 Minutes SEDC Board Reg Mo Mtgmug is
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1. Roll call and recognition • visitors.
Board President ac use called the meeting to order at 6:08 p.m. and welcomed everyone in
attendance.
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Board of Directors:
Paul Macaluso - Board President
Jesse Hamilton - Board Vice President
Daniel Ortega - Board Treasurer
Sammi Morrill - Board Secretary
Roy Richard
Mark Tew
2. Public comment.
This time is set asidefor any person who wishes to address the Board. Each person shr fill out the Citizen's to be
Heard registry form prior to the meeting. Presentations should be limited to no more than 3 minutes. The presiding
officer, during the Public Commentportion ofthe agenda, will call on thosepersons who have signed up to speak in the
order they have registered.
PRESENTATIONS
3. SEDC monthly financial statement: March 2019. (J. Walters)
wholesale and manufacturing categories are at 30%. The report shows a good distribution on sales
tax sources. Cash and investments were $19.2 million at the month's end.
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Kinateder provided an overview of the current digital and in-person activities. Mr. Vincent presented
on best practices and trends: segmentation, content, video, native advertising, online presence,
performance management, follow up/retargeting, personal connection and partnerships.
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The SEDC Board reviewed and discussed the SWOT assessments from the Board and staff that were
completed during previous meeting. Mr. Kinateder guided the Board through a discussion and
assessment to better understand the community's current conditions to discuss specific future
projects by the SEDC. Mr. Kinateder presented annual costs and reserves' projections on approved
projects. He also covered projections with approved and possible projects.
The Board reviewed the information and interacted with staff; no further feedback was given for
[ong-term decisions.
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7. Consider/Discuss/Act on approval of the minutes for the Board of Directors Regular Monthly
Meeting • Thursday, March 28, 2019. (P. Horan)
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8. Consider/Discuss/Act on SEDC Resolution No. 2019-6 authorizing the adoption of the City of
Schertz Revised Investment Policy and Strategy. (K. Kinateder)
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President Macaluso read the following caption for the record:
EDC RESOLUTION NO. 2019-6
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9. Consider/Discuss/Act and public hearing • SEDC Resolution No. 2019-7 authorizm,,y
approximately $500,000 in SEDC funds for infrastructure improvements on Main Street. (K.
Kinateder/B. James)
F"resident Macaluso read the following caption for the record and opened the public hearing:
SEDC RESOLUTION NO. 2019-7
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Mr. Dziewit commented • the Main Street as a project that must be done to make the area a
desirable place to live and to visit.
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funds for infrastructure improvements on Main Street was made by Mr. Hamilton. Seconded by Mr.
Ortega. Motion passed with Mr. Richard abstaining from the vote.
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=Ji—iscussion ana possinfe action to aumonze tne -SEWUER—ecutive iFirector to take the necessary and
appropriate actions to proceed with negotiations based on discussions held in Closed Session under
Agenda Item No. 11.
Project E-045 – Board authorized the Executive Director to continue with negotiations and prese
incentive letter that will remain effective until summer 2020. 1
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Board President
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mmi Morrill
Board Secretary
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