20220127 Minutes SEDC Board Reg MtgECONOMIC DEVELOPMENT CORPORATION
MINUTES
Thursday~ January 27, 2022
The City of Schertz Economic Development Corporation (SEDC) Board of Directors met for a
Regular Monthly Meeting on Thursday, January 27, 2022, at 6:00 p.m. in the Hal Baldwin
Municipal Complex, Council Chambers Board Room, Building No. 4, 1400 Schertz Parkway,
Schertz, Texas. Tilis is an open meeting, subject to the open meeting laws of the State of Texas.
Call to order
1. Roll call and recognition of visitors
Secretary Sammi Morrill presided over the meeting and called it to order at 6:00 p.m. Ms.
Monill confirmed a quorum was present.
Board of Directors present:
Sammi Morrill -Board Secretary
Jesse Carrasco -Board Treasurer
Mark Moody
Roy Richard
Bryan Snowden
Board of Directors Absent:
Paul Macaluso-Board President
Jesse Hamilton -Board Vice President
Others present:
None
Staff present:
Adrian Perez-Executive Director
Dr. Mark Browne, City Manager
Casey Moeller, Business Engagement Manager
Sheree Coumey, Administrative Assistant
James Walters, Finance Director
2. Introduction of new SEDC staff: Casey Moeller, Business Engagement Manager
Mr. Perez introduced Ms. Moeller, who provided her profossional background
information. Casey brings several years of marketing experience, and community
engagement to her role, providing education and support to the businesses of Schertz. She
previously spent five years in the nonprofit healthcare industry, where she built and
maintained community relationships and facilitated communications with the board of
directors. Casey's educational background consists of a Bachelor of Business Administration
with an emphasis on Marketing from Cameron University-Lawton, Oklahoma, and
a Master's Degree in Public Administration from Lamar University-Beaumont, Texas.
SEDC Minutes 01/27 /2022 Page 1 of s
Mr. Perez stated that Ms. Moeller began her employment with the Schertz EDC and
municipal govenunent in December. In her first 30 days~ she had been proactive with City
staff to familiarize herself with people and processes.
The board welcomed her.
Hearing of 1·esidents
3. Public comment -This time is set aside for any person who wishes to address the board.
Presentations should be limited to no more than J. minutes. The presiding officer will call on
those persons who have signed up to speak.
No public was present. No comments were made.
Minutes
4. Approval of the minutes for the Board of Directors Regular Monthly Meeting held on
Thursday, December 9, 2021. (A. Perez/S. Counley)
A motion to approve the minutes for the Board of Directors Regular Monthly Meeting held
on Thursday, December 9, 2021, was made by Mr. Jesse Carrasco and seconded by Mr.
Bryan Snowden. Motion passed unanimously.
Presentations
5. Staff briefing on SEDC Financial statement for November and December
2021. (J.Walters/A.Perez)
Mr. Walters provided the following summary and overview of the SEDC Financial Statement
for November 2021:
November 2021 saw sales tax increase 23.4% over last November. 5% of that growth was
related to late sales tax payments from prior months, resulting in high growth. The 12-month
rolling average was 16.2%, continuing an upward trend. Although not sustainable, it is not
cause for grave concern. Industry breakdown shows Wholesale Trade, Retail Trade, and
Manufacturing are the primary providers of sales tax revenue for Schertz.
Total revenues for November were $551,907. Expenditures were low for the month, allowing
for a $552,525 increase in cash and investments.
Mr. Walters provided the following summary and overview of the SEDC Financial Statement
for December 2021 :
December 2021 had a sales tax increase of 7.5% over last December. Net growth for the
month was 9% due to a negative audit adjustment of $27,000 by the Comptroller. However,
the 12 month rolling average at 16.3% was still trending up. Wholesale trade, retail trade,
manufacturing, and accommodation & food are the primary providers of sales tax revenue
for Schertz. Distribution is why Schertz is a little more insulate<l from economic downturns.
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Total revenues for December were $413,467. Notable expenditures include engaging
Creative Civilization, Inc for marketing services at $10,000. Cash and investments at
$21,931.785.
6. Staff briefing on SEDC retail development strategy and contract with Retail Coach;
(A.Perez)
Mr. Perez presented the following SEDC retail development strategy and contract with Retail
Coash summary:
Mr. Perez stated that the SEDC will enter into an 18-Month, $48,000 agreement with Retail
Coach to provide data and marketing services to execute a Mixed-Use Development
Analysis and Strategy consisting of 7 Phases.
• Phase I is a market analysis that will evaluate competing areas, establish trade areas, and
establish current and projected demographic and psychographic profiles of the
community.
• Phase 2 will include the determination of retail opportunities through retail gap analysis
and other analyses.
• Phase 3 will include marketing and branding, which includes developing a market profile
and feasibility packages and site profiles for developable sites. Phase 3 also includes the
development of real estate developer opportunity packages for sites that have been
validated for development and redevelopment.
• Phase 4 will include economic and fiscal impact analysis on the construction and on-going
operation of expected retail activity.
• Phase 5 will include overall strategic recommendations for the oommunity going into year
two of the project.
• Phase 6 includes the identification of developer prospects that fit the oommunity's goals.
• Phase 7 begins the recruitment of retailers and developers through the second half of the
contract.
Discussion Items
7. Public hearing, briefing, and possible action on SEDC Resolution No. 2022-1 authorizing an
economic development performance agreement between the City of Sche1tz Economic
Development Corporation and Sysco Corporation, and other matters in connection therewith.
(A.Perez)
Ms. Morrill opened the Public Hearing at 6:41 pm. No public were present, so Ms. Morrill
closed the Public Hearing at 6:41pm.
Mr. Perez informed the board that the impact of the resolution is that the SEDC will fund a
50% incremental tax rebate of up to $25,000 over three years and a State Enterprise Project
Nomination. Project must invest no less than $ l 2.6M and maintain 450 full time employees
with a minimum annual payroll of $24)800,000 and create an additional 40 jobs totaling 490
jobs and a minimum annual payroll of$27,400,000.
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The following caption was read into the record:
SEDC RESOLUTION NO. 2022-01
A RESOLUTION BY THE CITY OF SCHERTZ ECONOMIC
DEVELOPMENT CORPORATION, TEXAS AUTHORIZING AN
ECONOMIC DEVELOPMENT PERFORMANCES AGREEMENT
BETWEEN THE CITY OF SCHERTZ ECONOMIC DEVELOPMENT
CORPORATION AND SYSCO CORPORATION; AND OTHER MATTERS
IN CONNECTION THEREWITH
A motion to approve SEDC Resolution 2022-01 authorizing an agreement between the City
of Schertz Economic Development Corporation and Sysco Corporation was made by Mr.
Roy Richard. Seconded by Mi-. Mark Moody Motion passed unanimously.
Board Secretary Monill recessed the meeting to closed session at 6:42 p.m.
Closed Session
8. The SEDC Board met in closed session in accordance with Section 551.087 of the Texas
Govenunent Code, Deliberation Regarding Economic Development Negotiations; Closed
Meeting. The govenunental body is not required to conduct an open meeting (1) to discuss
or deliberate regarding commercial or financial information that the governmental body has
received from a business prospect that the governmental body seeks to have locate, stay, or
expand in or near the territory of the governmental body and with which the governmental
body is conducting economic development negotiations; or (2) to deliberate the offer of a
financial or other incentive to a business prospect.
• Project E-79
Start time: 6:43 p.m.
End time: 7:29 p.m.
• Project E-69
Board Secretary Morrill reconvened to regular session at 7:29 p.m.
Reconvene to regular session
9. Take any actions based on discussion held in closed session under Agenda Item No. 8.
No action was taken.
REQUESTS AND ANNOUNCEMENTS
10. Informational Memo
a. Gateway Monument/TXDo T Prutnership update
b. SEDC EDA Infrastructure Grant Initiative
c. SEDC/City of Schertz CityView Software update
11. Announcements by Staff
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• Office Closed for Presidents Day -February 21, 2022
• Next Board Meeting-February 24, 2022
• Volunteer Appreciation Banquet-February 24, 2022
12. There were no requests by Board Members to place items on a future SEDC Board Meeting
agenda.
Adjournment
Board Secretary Morrill adjowned the meeting at 7:40 p.m.
ED AND APPROVED THIS 10th DAY OF MARCH 2022.
Paul Macaluso
Board President
SEDC Minutes 01/27/2022
Sanuni Mon-ill
Board Secretary
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